Australia
An Australian SaaS company sells to the world, and the searches come from every time zone, but the shape is the same everywhere: "[category] software", "[competitor] alternative", "[competitor] vs [competitor]", "[tool] integration with [tool]", "how to [job the product does]". The category term belongs to G2 and Capterra; the alternative, comparison and integration searches belong to whoever answers them best.
The review sites and the incumbents hold "best [category] software" with thousands of listings and domains no startup will match this year. What they cannot do is explain honestly how your product differs from the one the searcher is leaving, or show the workflow that made a customer switch, which is what a buyer reads before starting a trial.
A .com with Australian pages, or a .com.au with the world served from it, is a decision made once and early, because it decides what ranks where. The work needs neither an invented review count nor a case study you do not have.
The shapes startups are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
A page for each competitor a customer has left, saying what is different and for whom the other tool is the better choice. Honest comparison pages rank because they are read to the end, and they convert because the reader trusts the rest of the site.
Every integration is a search made by somebody already paying for the other tool, and every job the product does is a "how to" search made before the buyer knows a product exists. Each gets a page that answers the search and ends at the trial or the demo.
Australian buyers search "[category] software australia" and check for local support hours, GST on the invoice and where the data lives, so those pages exist. The rest of the site targets the buyer wherever they are, with hreflang and the domain decision made deliberately.
The industry page, SEO for startups, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Both, in different pages. The Australian pages answer the local questions; the product, alternative and integration pages are written for the buyer anywhere, and the domain and hreflang setup keeps Google from confusing the two.
Not for ranking. Comparison, integration and job pages rank on how well they answer the search. Proof is added when you have it, in the customer’s words, and never invented.
Job and integration pages show within a season. Alternative pages take longer because the incumbents watch the same terms. Watch trial signups by page rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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