SEO for auto repair shops
A car that will not start is searched from the driveway. Mechanic near me, brakes squealing, check engine light. The workshop that appears first with a phone number and reviews gets the call before the driver reads anything else.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Workshops that rank have a page per service and a page per make they specialize in. Workshops that do not have a homepage listing everything, and rank for nothing in particular.
Searches we build for, with the place name your customers use:
- mechanic near me
- brake repair [neighborhood]
- oil change [city]
- [make] specialist mechanic [city]
What stops auto repair shops getting enquiries
Three problems we find on nearly every auto repair shop website we audit, and what we do about each.
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Every service on one page
Brakes, transmissions, air conditioning and roadworthy inspections on one page means ranking for none of them. Each needs its own page with prices or price ranges.
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A category that is too broad
Auto Repair Shop as the only profile category loses to workshops that also list Brake Shop, Auto Air Conditioning Service and the makes they service.
-
No photos, no posts
A profile with a storefront photo from 2019 loses the map pack to a workshop that posts a job photo every week.
What you get each month
- One service or make page each month: brakes, clutch, air con, EV servicing, a specific make
- Google Business Profile: categories, services with prices, weekly job photos, reviews replied to
- Citations on automotive directories and local listings
- Technical fixes: click-to-call, booking form, speed on mobile, schema for the workshop
- Links from local business sites, car clubs and suppliers
- Monthly Search Console report with the searches the workshop now appears for
How pricing works
A single workshop usually fits Starter, moving to Growth when the service page program starts. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions auto repair shops ask us
Can a small workshop beat the franchise chains?
In the map pack, often yes. Chains have one profile per location managed centrally; a local owner who posts photos and answers reviews outperforms them within their neighborhood.
Should we list prices?
Price ranges, yes. Pages with a from-price rank better for cost searches and get more calls, because the driver already knows they can afford it.
Do you do the technical work on our site?
Yes, on WordPress and most other platforms. Click-to-call, booking forms and speed are the usual first jobs.
How soon will the phone ring more?
Profile work shows in four to eight weeks. Service pages take three to six months against established workshops.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.