Searching for SEO optimization services usually means you already have a website and a suspicion: it should be bringing in more than it does. Your own Search Console can answer it: it lists every search where the site already appears just off the first page, and the faults underneath are usually ones nobody has looked at since launch.
This is the improving half of SEO: taking the site, the pages and the profile you already have and making each one earn more. It is nearly always faster than new content, because Google has already told you, in your own Search Console, which pages it would rank higher if they were better.
Search Console shows every query where you sit just off the first page. Those are searches Google already half-trusts you for, and they move with weeks of work rather than months. We start there on nearly every site, because it is the shortest line between the work and an enquiry.
A page at position six with a title nobody clicks earns nothing. We rewrite titles, descriptions and first paragraphs for the pages already getting impressions, in the words of the search, with the answer up front. This is the cheapest traffic a site can buy itself.
Crawl errors, pages Google cannot reach or will not index, slow templates, broken internal links, markup that says nothing. These act as a ceiling on everything above them. We find them, fix them, and measure before and after so the difference is visible.
Once what exists is earning what it can, what is missing becomes obvious: the service without a page, the question competitors answer and you do not. We list those gaps with the evidence behind each one, so new pages are built in order of return rather than in order of enthusiasm.
Every check we apply to an existing page, in order, with the page drawn so the list has a picture. Run it on your ten pages with the most impressions; that is where a better title pays soonest.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Honestly, none: the O in SEO already stands for optimization. What people mean when they search the phrase is improving a site that already exists rather than starting from nothing, and that is exactly the work this page describes.
The audit is the finding; this is the finding and the doing. If what you want is the document, to act on yourself or hand to your developer, the audit is the better purchase. If you want the problems fixed and the pages rewritten by the people who found them, this is.
Because the results pages did not stand still. Competitors rewrote their pages, Google changed what it rewards, and some of what worked then works less now. A site is not optimized the way a wall is painted; it drifts, and the drift shows up in Search Console before it shows up in your enquiries.
Faster than most SEO, because the pages are already indexed and already appearing. Title and content rewrites commonly show inside four to eight weeks. Technical fixes mostly remove a ceiling, which shows as other work starting to stick.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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