SEO for plumbers

A plumbing search is made in a hurry, on a phone, by somebody standing in water. They tap the first firm in the map with good reviews and a number that answers. If that is not you, the job goes to whoever it was, and so does the next one from the same household.

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A plumber kneeling at an open bathroom wall fitting new copper pipework with a wrench, a toolbag open beside them

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

Plumbing SEO is the work of being that first firm for every job you want, in every area you cover: the emergency searches at two in the morning, the boiler and bathroom searches made on a Sunday evening, and the questions people ask before they decide to call anybody.

Searches we build for, with the place name your customers use:

emergency plumber near me
plumber [town]
boiler repair [town]
blocked drain [neighbourhood]

What stops plumbers getting enquiries

Three problems we find on nearly every plumber website we audit, and what we do about each.

One page for every job

Emergency repairs, boilers, bathrooms and drains are different searches with different urgency, and a single Services page cannot rank for all of them. Each job you want needs its own page, written for the person searching for it.
A service area nobody can read

A plumber travels, so the address should be hidden and the service area set to the places you genuinely drive to. Most profiles do the opposite, and rank for the yard and nowhere else.
Reviews that mention nothing

Forty reviews that say "great service" carry less than ten that say what was fixed and where. Asking the right question at the door is most of the difference.

What you get each month

A job page written or rewritten each month, emergencies and boilers first because they pay best
Google Business Profile: services listed one by one, hours including out-of-hours, photos of real jobs, every review replied to
Review requests sent from the van the moment the job is done, worded to draw out the job and the town
Citations on the trade and local directories, name, address and number identical everywhere
Technical fixes: a phone number that is tappable at the top of every page, speed on a phone, service and area markup
A monthly report from Search Console of the job searches you now appear for, and the calls they produced

Want to do it yourself first?

We have written the whole method out, for plumbers specifically, in the order it pays to do it. It is free, it is not a lead magnet, and there is nothing to fill in to read it. Most businesses get real movement from the first half of it on their own.

Local SEO for plumbers

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where plumbers search for this most.

How pricing works

What sets the size of the month is how many jobs you want to own and how many towns you cover. One firm, one town and emergencies only is a small month; six trades across a county is a larger one. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions plumbers ask us

How quickly can a plumber rank in the map pack?

Profile and citation work usually shows within four to eight weeks, and emergency searches move fastest because the competition rarely maintains its profile. Job pages against established firms take three to six months.

Do we need a page for every town?

A page for every town you genuinely serve, written about that town, ranks for each. A page listing twelve towns in a footer ranks for none of them, and a page for a town you would not drive to costs more than it earns.

Can you work with the website we already have?

Yes, on any platform. If it cannot be edited, or it is too slow to save, we say so in the free audit and quote a rebuild separately.

What about the trade directories?

They are citations and they send some work, so we keep them accurate. They are not a substitute for your own pages, because the directory ranks and you rent a line on it.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.