The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Calgary you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Alberta
SEO services in Calgary
Calgary searches by quadrant. An address in the NE and one in the SW are a long drive apart, and people add the quadrant or the community to what they type: Beltline, Kensington, Mahogany, Tuscany. Past the city limits, Airdrie, Chestermere, Cochrane and Okotoks each have their own map. A business with one profile pinned downtown shows downtown and almost nowhere else.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build the profile and a page for each part of the city you serve, the service pages that win the city-wide searches, and the reviews that decide which name gets the call. Hail season and a long winter make the roofing, heating and auto searches urgent, and the map takes most of those calls. You see every enquiry in your own Search Console.
Who is searching in Calgary
Energy head offices, finance, transport and logistics, agriculture and a fast-growing tech sector, with young families filling new communities on every edge of the city. Roofers, HVAC and plumbing contractors, landscapers, dentists, law firms, accountants and real estate agents make up most of the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Calgary
- [service] near me
- best [service] in Calgary
- [service] [neighbourhood]
What we do for Calgary businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Canada.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Calgary
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Calgary
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Canada
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Calgary businesses
Do we need pages for each quadrant?
For the parts of the city you actually serve, yes. People search with the quadrant or the community name, and Google treats Airdrie, Chestermere and Okotoks as separate places, so a page and a matching service area for each one is what shows there.
What does hail season change?
Roofing, siding and auto body searches jump after every storm, all made from phones within a day or two. A profile with recent photos, a working phone number and fresh reviews takes those calls, so we get that ready before the season starts.
How do you work with a Calgary business?
By video call in your hours, Mountain Time, in accounts you own, with a monthly report from your own Search Console and enquiry records.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.