The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Halifax you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Nova Scotia
SEO services in Halifax
Halifax is a region of separate communities joined by two bridges and a ferry. Dartmouth, Bedford, Sackville, Clayton Park and Spryfield each search as their own place, and someone in Cole Harbour will not drive to the peninsula for a dentist if there is one closer. The whole of Nova Scotia also comes to Halifax for anything specialised.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build the profile and the pages for the places you serve on both sides of the harbour, the service pages that win the region-wide searches, and the reviews that decide the map. Atlantic storms bring sudden spikes for roofers, tree services and restoration, and the businesses with a maintained profile take those calls. You see it all in your own Search Console.
Who is searching in Halifax
The navy and defence, the port, universities and a large hospital, government and a steady visitor trade, with fast growth on the edges of the region. Roofers, contractors, HVAC and plumbing firms, dentists, clinics, law firms, accountants and restaurants make up most of the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Halifax
- [service] near me
- best [service] in Halifax
- [service] [neighbourhood]
What we do for Halifax businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Canada.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Halifax
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Halifax
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Canada
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Halifax businesses
Does Dartmouth need its own page?
If you serve it, yes. Dartmouth is its own search, and so are Bedford and Sackville. A page written about each place, with a matching service area on the profile, is what shows there.
Do people from the rest of Nova Scotia search for Halifax firms?
For specialists and anything their own town lacks, yes. A page that speaks to the province as well as the city catches those searches, and they are often the most valuable ones.
How do you work with a Halifax business?
By video call in your hours, Atlantic Time, in accounts you own, with a monthly report from your own Search Console.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.