Free tools
Two of them, both built because this site needed them. They run entirely in your browser: nothing is submitted, nothing is logged, and you can confirm that in your own network tab.
No email, no account, no export gated behind a form.
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SERP preview
Paste a title and description and see exactly where Google cuts them, measured in pixels rather than characters, because that is how Google measures them. Desktop and mobile.
Every rule about 60 characters is wrong in both directions. A title of wide letters runs out early and one of narrow letters goes further.
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LocalBusiness schema generator
JSON-LD for a shop people visit, or for a business that travels to customers. The second shape is the one most generators handle badly, and it is most of the trades.
A general-purpose generator makes the street address mandatory, which is how tradespeople end up publishing a home address in their markup.
What is not here, and why
Most SEO tools need a server to fetch a page on your behalf, and this site does not have one. A browser cannot fetch somebody else’s page for you, so anything that inspects a live URL, a robots.txt, a set of headers or a live ranking is not buildable here and is not worth pretending to.
A Google Business Profile category browser would be genuinely useful and is the one we most wanted to build. It needs Google’s category list, which runs to several thousand entries and changes without notice, and a stale or invented list is worse than no list at all.
The rest of the free things
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.