Most HubSpot sites are built by a team that bought the platform for the CRM and got the CMS with it. That shows: the blog is busy, the landing pages convert, and the organic traffic is flat, because everything was built to capture demand that arrives rather than to create any.
The platform itself is capable. Its topic cluster tooling is genuinely good and almost nobody uses it as intended, its templates are flexible enough to fix, and its analytics will tell you what is working if anybody looks. The work is mostly using what is already paid for.
HubSpot will tell you a cluster exists while the pillar page links to three of its eleven posts and none of them link back. The tool records the intent; the links are what Google reads. Fixing the links is frequently the fastest gain on a HubSpot site.
A gated landing page with a form and two paragraphs converts the traffic it is sent and earns none of its own. Deciding which should rank, and giving those the substance to do it, is a different job from conversion work and usually nobody has done it.
Heading levels used for styling, modules that output the same H1 twice, and blog templates that bury the date. All fixable in the template rather than page by page, which makes it cheap once and expensive if left.
HubSpot makes publishing easy and that is how a site ends up with four hundred posts and forty that earn anything. The work is usually consolidating rather than adding.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Usually because the posts compete with each other and nothing links deliberately. Volume without structure produces exactly that curve, and the fix normally removes pages rather than adding them.
Either. We can work in the CMS as a user, or give your team the changes as a written list. Template work is usually easier done directly.
No. It is a capable CMS that is usually bought for another reason and configured by somebody optimising for conversion rather than search, which produces a predictable set of problems.
Almost never for SEO reasons alone. If you are paying for the platform anyway, using what it already does is far cheaper than a migration.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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