When it breaks, they search and book fast
AC repair searches peak in late summer and furnace repair in the fall, and emergency searches jump in July. The repair page shows your hours, your service area and a way to book in under a minute.
Web design for HVAC companies
Websites for heating and cooling companies that fill the schedule with repair calls in the busy months and replacement jobs in the quiet ones. A page for each system you work on, pages for the problems homeowners type into Google, and a booking form that works at 10 at night.
97 to 100 out of 100 for mobile speed
PageSpeed Insights on the home pages of the 7 sites we link as our work, measured November 2026, the median of three runs each.
An HVAC company has two kinds of customer. One has an AC that stopped cooling this afternoon and will book whoever answers first. The other is replacing a furnace or adding a heat pump, and will read for weeks before asking for a quote. A good HVAC site gives each of them its own path from the home page.
How homeowners pick an HVAC company
They search the symptom first
AC not cooling, furnace short cycling, heat pump blowing cold air. A page for each common problem explains what it usually is, what is safe to check, and when to book a visit.
Replacement buyers compare for weeks
Heat pumps and ductless mini splits are researched most in January. Pages for each system answer the questions they ask: which fits the house, what the efficiency ratings mean, and what installation involves.
They want proof you are qualified
Your license number where your state or city licenses HVAC work, the EPA Section 608 certification your technicians need to handle refrigerant, and the brands you install and service, where a homeowner can see them.
Where HVAC sites lose the booking
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Heating and cooling on one page
AC repair tonight, a furnace replacement this fall and a mini split for the garage are three searches from three different homeowners. A single list of everything you do answers none of them well.
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Booking by phone only
A homeowner who finds you at night, or at work, fills in a form or books a slot. If the site only shows a number, some will book with the company whose site lets them.
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A summer home page in January
A home page that still leads with AC tune-ups in winter tells a buyer the site is not looked after. We build the home page so the lead service can switch with the season in a small edit.
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A strip of brand logos
Manufacturer logos and nothing on how to choose a system. The buyer goes to a site that explains it, and calls that company.
What the site includes
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Repair pages for each system
Central AC, furnaces, heat pumps, boilers and mini splits, each with what you fix, your hours and a booking form.
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Installation and replacement pages
One per system you install, with how to choose, what efficiency ratings such as SEER2, HSPF2 and AFUE mean for the homeowner, and what the install day looks like.
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Pages for common problems
Written for the searches homeowners make when something goes wrong, each ending with a way to book a visit.
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Online booking that sorts the calls
System, problem, address or ZIP code and a preferred time. Requests arrive with what dispatch needs, or go straight into the booking tool you already use.
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A maintenance plan page
What each visit covers and when, so members know what they are paying for and new customers can join from the page.
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Financing, if you offer it
A page on the financing you work with and how to apply, linked from every replacement page.
Getting found in search
Each repair, replacement and problem page goes live with its title, heading, schema and internal links in place, because the people building it also do SEO, and your service area is on the pages and in your Google Business Profile. That gives your AC repair page its chance with the homeowner searching on a hot afternoon, and the booking form lets them book before they leave the page.
For the search work after launch, see SEO for HVAC contractors.
Built in from the start
- Separate repair and replacement pages for each system
- Online booking that asks for the system and the problem
- A home page that leads with heating or cooling, by season
- Your license and your technicians’ EPA Section 608 certification where buyers look
- HVACBusiness schema and your Google Business Profile matched to the site
On top of the speed, accessibility, SEO, hosting handover and training that come with every build.
Related pages
A site that moves with the visitor
A demo we drew for an HVAC company, with no real business in it: air drifts from a ceiling vent, and the thermostat warms or cools as the pointer moves. Scenes like this load after the words and the booking form.
Demo
AC out? Book a repair.
Heating and air conditioning (demo)
Air drifts out of a ceiling vent. Move the pointer left for cooler air and right for warmer, and the thermostat reads it out in Fahrenheit.
Sites we have built for home-service businesses
Sites for a plumber, a solar installer and a pest control company, each built around booking a technician to the home. Open them on your phone.
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Pest control company
Open the live site of the pest control company (opens in a new tab)
A home-services site for a pest control company: a page for each treatment, a library of pest guides and a droppings identifier.
- Pages live
- 78
- Mobile speed
- 100
- Accessibility
- 100
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Solar installer
Open the live site of the solar installer (opens in a new tab)
A site for a solar panel installer, built around a calculator that sizes a system from the customer’s own electricity bill.
- Pages live
- 59
- Mobile speed
- 98
- Accessibility
- 100
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Plumbing business
Open the live site of the plumbing business (opens in a new tab)
A home-services site for a plumber open seven days, with a water meter leak check customers run themselves.
- Pages live
- 55
- Mobile speed
- 98
- Accessibility
- 100
How a build runs, from brief to launch
Six stages on every site, whichever platform it is built on. The scope and the quote are agreed in writing after the first call, before any design starts.
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01
The brief, on a call
What the site has to do, who it is for and what exists today. If there is a site already, we read its Search Console first, because the pages earning impressions decide what the new one must keep.
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02
A page map before any design
Every page listed with the search it answers and the action it asks for. On a redesign, every old URL is written beside its new home. You sign the map off before design starts.
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03
Design on real content
Pages designed with your actual words and pictures, at phone width first. You review in the browser, on a staging address search engines are told to ignore.
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04
Build, with the SEO written in
Titles, descriptions, headings, schema and internal links are written as each page is built, so nothing is added at the end by somebody who never saw the page map.
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05
Checks before launch
Speed measured on a phone, every page at 320px wide and at 200 percent text, keyboard and screen reader checks, forms sent and received, redirects tested against the new build.
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06
Launch, handover and training
The switch, then Search Console read daily for two weeks. The domain, hosting and logins stay in your name, with a written note of how the site is built and a recorded session on editing it.
What every build includes
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Speed
Measured in PageSpeed Insights on a phone before launch. Images sized for the slots they fill, fonts that do not block the page, no script a page does not use.
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Accessibility
Text contrast, keyboard use, visible focus, alt text written for each picture, 44px tap targets on phones, and every page readable at 200 percent text.
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SEO foundations
One title, description and H1 per page, schema, a sitemap that matches the site, clean URLs, redirects from every old address, and Search Console set up in your name.
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Hosting handover
The domain, the hosting and every login in your name. We set the site up on your host, recommend one, or host it for you; either way you can move it.
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Training
A recorded call showing whoever edits the site how to change a page, add a post and swap a picture, and a short written guide to keep beside it.
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Two weeks after launch
Search Console, forms and errors checked daily for the first two weeks, and anything the launch broke fixed straight away.
Questions about HVAC websites
How much does an HVAC website cost?
It depends on how many systems and service areas you want pages for, and whether booking connects to software you already use. We send a written quote once we know the scope.
Can online booking connect to our dispatch software?
Often, yes. Most field service tools offer a booking widget or a form link we can place on the site. If yours does not, the form sends each request to your inbox with the system, the problem and the address.
Can we change the home page with the seasons?
Yes. The home page is built so the lead service can switch between cooling and heating with a small edit. We can make the switch for you, or the site can be built on a platform with a content editor, such as WordPress, so your office can do it.
Who writes the pages about common problems?
We do, from the searches homeowners make and the answers your technicians give. You review each one before it goes live, so nothing on the site tells a homeowner to do something unsafe.
Will it show up when people search for AC repair near them?
Many of those searches end on the map, so the site and your Google Business Profile are matched, and each repair page names the area you cover. Your reviews and the other HVAC companies near you matter as much as the site, and we go through what that means for your area on the call.
Who owns the site?
Your company. The domain, the hosting account and the logins are in its name, so you can change who looks after the site whenever you like.
Book a call with us
A 30-minute call in your business hours. Tell us what work you want more of and where, and we will tell you what we would do first and what it involves. Prefer to write? Use the form, with or without a website, and the Passieon Team will reply within two business days.