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WordPress web design and development

WordPress is popular for good reasons. Anyone on your team can edit a page, it runs on almost any host, and when you change developers the next one already knows it. Its problems are mostly self-inflicted: a theme built to sell a demo, a page builder that wraps every paragraph in six layers of markup, and a plugin for every small job until the site takes five seconds to load on a phone.

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96 to 99 out of 100 for mobile speed

PageSpeed Insights on the home pages of the 7 sites we link as our work, 14 Oct 2026.

We build WordPress sites the other way round. A light theme, or a block theme made for your site. Editing kept in the WordPress editor your team already uses. As few plugins as the job allows. And the SEO written into the templates before launch, so a plugin is configured rather than asked to fix the theme afterwards.

When WordPress is the right choice

Your team publishes often

Posts, case studies, news and job listings go up without a developer, in the most familiar editor there is.

You want to own all of it

WordPress runs on your hosting, under your domain, and the files and database are yours to move. Nothing is rented from a platform that can change its terms.

The site needs something specific

Bookings, memberships, a directory, several languages, a shop with WooCommerce: there is a maintained plugin for most of it and custom code for the rest.

When it is not

A site that is mostly pages and rarely changes is often faster and cheaper to run as a static build. We say which on the first call.

What we build on WordPress

  • New WordPress sites

    Designed from a page map and built on a light theme or a block theme made for the site, with reusable blocks so a new page is assembled rather than designed again.

  • Rebuilds of slow or tangled sites

    The same content moved off a heavy theme or page builder onto a clean build, with every URL kept or redirected and the speed measured before and after.

  • WooCommerce shops

    Product, category and checkout templates built for speed, with product schema and the category copy a shop needs to be found.

  • Development on an existing site

    A plugin conflict, a template that breaks on phones, a form that stopped sending, a feature the theme cannot do: scoped and fixed without a rebuild.

How the SEO and the build work together

Most of the WordPress SEO work we are hired for is undoing defaults. Tag and author archives indexed by accident, attachment pages, a title template that prints the site name twice, a page builder that turns headings into styled text. On a site we build, those decisions are made in the templates on day one, so there is nothing to undo later.

If the site already ranks, the pages that earn are mapped before anything changes, and their titles, headings and URLs are carried across on purpose.

For a WordPress site that already exists and needs the SEO side fixed, see WordPress SEO services.

Built in from the start

  • A theme or block theme made for the site, with no unused features loading
  • Plugins kept to the ones that earn their place, each listed with what it does
  • Reusable blocks and patterns, so your team can build new pages in the editor
  • Title templates, archives, schema and the sitemap configured rather than left on defaults
  • Caching, image sizes and fonts set up for your host, measured on a phone
  • A staging copy, so changes are tried before they reach the live site

On top of the speed, accessibility, SEO, hosting handover and training that come with every build.

Usually considered alongside

WordPress sites we have rebuilt

We have no live WordPress build to link yet. The WordPress work we can show runs the other way: each of these was a WordPress site, and we rebuilt it as a static Astro site with its old addresses mapped to the new pages.

Pages live is the count in each site’s own sitemap. Mobile speed and accessibility are PageSpeed Insights scores out of 100 for the home page, on a phone. All read 14 Oct 2026. Screenshots taken the same day.

How a build runs, from brief to launch

Six stages on every site, whichever platform it is built on. The scope and the quote are agreed in writing after the first call, before any design starts.

  1. 01

    The brief, on a call

    What the site has to do, who it is for and what exists today. If there is a site already, we read its Search Console first, because the pages earning impressions decide what the new one must keep.

  2. 02

    A page map before any design

    Every page listed with the search it answers and the action it asks for. On a redesign, every old URL is written beside its new home. You sign the map off before design starts.

  3. 03

    Design on real content

    Pages designed with your actual words and pictures, at phone width first. You review in the browser, on a staging address search engines are told to ignore.

  4. 04

    Build, with the SEO written in

    Titles, descriptions, headings, schema and internal links are written as each page is built, so nothing is added at the end by somebody who never saw the page map.

  5. 05

    Checks before launch

    Speed measured on a phone, every page at 320px wide and at 200 percent text, keyboard and screen reader checks, forms sent and received, redirects tested against the new build.

  6. 06

    Launch, handover and training

    The switch, then Search Console read daily for two weeks. The domain, hosting and logins stay in your name, with a written note of how the site is built and a recorded session on editing it.

What every build includes

  • Speed

    Measured in PageSpeed Insights on a phone before launch. Images sized for the slots they fill, fonts that do not block the page, no script a page does not use.

  • Accessibility

    Colour contrast, keyboard use, visible focus, alt text written for each picture, 44px tap targets on phones, and every page readable at 200 percent text.

  • SEO foundations

    One title, description and H1 per page, schema, a sitemap that matches the site, clean URLs, redirects from every old address, and Search Console set up in your name.

  • Hosting handover

    The domain, the hosting and every login in your name. We set the site up on your host, recommend one, or host it for you; either way you can move it.

  • Training

    A recorded call showing whoever edits the site how to change a page, add a post and swap a picture, and a short written guide to keep beside it.

  • Two weeks after launch

    Search Console, forms and errors checked daily for the first fortnight, and anything the launch broke fixed straight away.

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Questions about WordPress builds

Do you use page builders like Elementor or Divi?

On a site that already uses one and works, we work inside it. For a new build we usually do not, because a builder adds weight to every page and its markup is hard to keep fast and accessible. The block editor now covers most of what people install a builder for.

Can our team edit the site after launch?

Yes, in the normal WordPress editor. Pages are built from blocks and patterns, so adding a service page or a post does not need a developer, and the handover includes a recorded session on doing exactly that.

Will you move our existing WordPress content?

Yes. Posts, pages, images and users move across, and every URL that changes gets a redirect that is tested against the new build before launch. The pages that earn impressions in your Search Console are checked again after the switch.

Do you host WordPress sites?

We can, or we set the site up on your host, or recommend one. Either way the hosting account, the domain and the logins are in your name.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.

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