The defaults nobody changed
Titles inherited from the template, missing descriptions, the site not connected to Search Console, and the SEO settings panel untouched. This is usually an afternoon and it is usually the single biggest gain available.
Wix SEO services
Wix has a reputation for being bad at SEO that it no longer deserves, and a set of real problems that it does. The platform can rank perfectly well. What holds most Wix sites back is a handful of defaults nobody changed: the page titles still say the template name, the URLs still have the old slug structure, the images are unresized originals, and the site has one page called Services where it needs six.
None of that is a Wix limitation. It is what happens when a site is built by somebody who was designing rather than optimising, and it is cheap to fix once somebody knows where the settings are.
How the work is done
URLs and the slug structure
Wix used to put prefixes in paths and many older sites still carry them. Changing them is possible and it needs redirects doing properly, which is where sites lose what they had.
Speed, which really is harder here
This is the fair half of the platform criticism. You have less control than on a self-hosted site, but image weight, the number of apps installed and the Velo code on the page are all yours, and they are where nearly all of it comes from.
Pages, which is what actually ranks
The platform is not the reason a Wix site has no traffic. Having one page where the market needs six is. Most of the work here is the same work as anywhere: a page for each thing somebody searches for.
What you get
- The SEO settings panel worked through properly, page by page
- Titles and descriptions written to earn the click rather than hold a keyword
- URL structure corrected where it is costing you, with redirects tested first
- Image weight, app count and Velo code reviewed for what they cost on mobile
- A page for each service or product the market actually searches for
- Search Console connected and a monthly report from your own data
Usually done alongside
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
How the engagement works
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
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01
A call, before anything is quoted
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
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02
A written scope and quote
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
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03
Month to month from there
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
True of every engagement
- Search Console and Analytics set up in your name, so the data is yours
- No lock-in: month to month, cancel with 30 days’ notice
- One person you can email, in your working hours
- Every change listed in the monthly report
Questions about wix seo
Should we move off Wix?
Usually not, and anybody who says otherwise before looking is selling a rebuild. The platform is rarely the reason a site has no traffic. If a move genuinely is the answer we will say so and plan it so it does not cost you what you already earn.
Can Wix rank as well as WordPress?
For most local and service businesses, yes. At the very top of a competitive national market the extra control matters more, and that is a small number of sites.
Do you need access to our editor?
For the settings work, yes, as a contributor. For the writing, no. Some clients give access, others take the changes as a written list.
Will changing URLs break anything?
It can, badly, which is why it is not done casually. Every change gets a redirect that is tested against the live site before it goes in.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.