Some businesses do not need an agency doing the work. They have a developer who can ship changes, a marketer who can write, sometimes a whole team, and what is missing is somebody outside the team who can say what to do first, what to skip, and whether last quarter’s work actually moved anything.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
SEO consulting is that person on your side of the table. You keep the execution and the budget; we bring the audit, the priorities and the review. It suits an in-house team, a founder doing their own marketing, or a business that wants its strategy checked by someone who is not bidding for the implementation. This page reads differently from our other services because the engagement is different: advice and direction, with your people doing the work.
The first deliverable is a written audit of the site, the profile and the competition, in plain words. Every item says what is wrong, why it matters, who should fix it and roughly how much effort it is. The document is yours whatever you decide to do next.
An audit with two hundred rows is a way of avoiding a decision. We turn ours into the short list worth doing this quarter, in order, with the reasoning written down, including what we chose to skip and why. Your team always knows what is next.
A standing call, monthly or fortnightly, where we read your Search Console together, review what shipped, and decide the next moves. Notes and decisions are written up after every call. Between calls, questions get answered in writing.
Pages get reviewed before they are published, technical changes before they are deployed, and results get an honest reading afterwards. The correction is always specific: not a score out of ten but the sentence to change and the reason.
The audit is the first deliverable of a consulting engagement, and this checklist is its skeleton. Run it yourself first; whatever you cannot answer is what the first call is for.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Who does the work. On the service pages, we do: the fixes, the pages, the profile. Here your team does, under our direction and review. The method is the same either way, and if partway through you would rather hand the execution over, that is a conversation rather than a new contract.
A few hours a month at minimum: the call, and somebody actually doing the work between calls. If nobody at your business has time to execute, consulting is the wrong purchase and we will say so on the first call rather than invoice you for advice that sits in a drawer.
Yes, and it is common. We write tickets a developer can act on without translation, review the work when it ships, and stay out of the way of whatever else your agency is doing. Where we think their work is hurting you, you hear it from us plainly, with the evidence.
No. The engagement runs month to month and you can stop with 30 days’ notice. The audit, the plans and the call notes are yours, and Search Console stays in your name, so nothing about the arrangement locks you in.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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