Seasonality decides the calendar
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
SEO services in Canada
Canadian search splits by province before it splits by city, and a business serving more than one needs pages that say so. The other split is seasonal: a roofer, a landscaper and an HVAC company each have a search curve that swings hard through the year, and the work has to be in place before the curve rises rather than during it.
We work remotely, in your hours, and the scope is agreed on a call before anything is quoted. Every change is listed in a monthly report built from your own Search Console.
What is different about search in Canada
Province first, city second
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
French is a separate job
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
What the work covers
- Local SEO. Map pack, Google Business Profile, citations and location pages, so somebody searching nearby calls you rather than the next name on the list.
- Technical SEO. Crawl errors, speed, indexing, structured data and safe migrations, so the pages that win you work can be found and are not slow enough to lose the visit.
- On-page SEO. Titles, headings, internal links and page copy written around what a buyer is actually trying to do, not around a keyword.
- Content writing. Service pages and articles researched from the search results, written by people, edited for accuracy. Written to be quoted by an AI assistant as well as read by a person.
- Link building. Links earned from relevant sites through outreach and guest content. No networks, no bought placements.
- SEO audits. A full read of your site with every issue ordered by what it is costing you in lost enquiries.
- White-label SEO. The same work delivered under your agency’s name, with reports you can forward as your own.
- WordPress development. Fast, secure WordPress builds and fixes for the sites we optimize.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts. The SEO services page explains what a month covers.
Individual services in Canada
Each of these has its own page for this market, because the work and the search behaviour are both different here.
Where this usually starts in Canada
These are the sectors where the pattern is clearest: a fixed catchment, a list of services people search for by name, and competitors who have not written a page for any of them.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions about SEO in Canada
Can you cover more than one province?
Yes, and it is usually the right structure: a page for each province you genuinely serve, with city pages only where you actually send someone. Pages for places you cannot serve cost more than they earn.
Do you do French-language SEO?
No. English only. A French campaign needs a native writer and pretending otherwise would produce pages that read as translated, which is worse than not having them.
What does the first month look like?
A technical fix list worked through, the Google Business Profile brought up to date, and the pages that already get impressions rewritten before any new ones are added.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.