Canada
A Canadian B2B buyer researches for weeks before anyone at the vendor hears their name, and most of that research is search. The companies that have a page for each search get on the shortlist; the companies whose site is a home page and a contact form get compared and not called.
Canadian buyers see US vendors in every result, and most US vendors never mention the things a Canadian buyer has to check: data residency, PIPEDA, CASL for email, Quebec’s language requirements, pricing in Canadian dollars. Pages that answer those, for the categories where they matter, win the buyer who needs the product to work here.
What we report is enquiries and pipeline from search in your CRM, joined to Search Console, because a ranking for a term nobody buys from is not a result for a company with a sales cycle.
The shapes B2B companies are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Data residency, PIPEDA and CASL are searched as qualifiers by buyers who have been burned before. A page that says where the data sits, how consent is handled and what the Quebec customer sees wins the search and the security review at once.
A Quebec buyer searches in French and reads the English page if there is no French one. For categories with Quebec demand, the French page is a separate page with its own searches, never a machine translation bolted on.
A buyer typing a competitor’s name plus "alternative" has already decided to switch. Those pages are built first, honestly, and they usually produce the first enquiries from search.
The industry page, SEO for B2B companies, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes. The page types are the same and the measure changes: sign-ups and activations for a product, enquiries and meetings for a service. Both are tracked to the landing page.
Every enquiry carries its landing page and its search where Search Console gives it, and your CRM carries the stage. Joining the two is the first piece of measurement work and it is done in your accounts.
Where the searches exist in French and the business serves Quebec, yes, as real pages. Where they do not, an English page that says the product is available in Canada does the job.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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