Australia
The largest medical searches in Australia are "bulk billing doctor near me", "gp near me" and "medical centre [suburb]", made by people who need an appointment today and will book wherever the map and the booking platform say yes. A practice whose profile and site answer them plainly fills its books before it ranks for a single service.
HotDoc and HealthEngine hold the "book a doctor" searches and the corporate medical centres hold the city terms. Neither can write about your practice: which doctors bulk bill and for whom, whether you take new patients, the skin checks, travel vaccinations, women’s health and chronic disease care that each have their own search and their own page.
All of it stays inside the AHPRA advertising guidelines, which prohibit testimonials about clinical care and unsubstantiated claims. The work needs neither.
The shapes doctors and clinics are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Patients search bulk billing before they search a name. A page that says plainly which services and which patients are bulk billed, which are mixed billing and what happens at the desk answers a search most practice sites leave to the phone.
AHPRA prohibits testimonials in the advertising of regulated health services, including reviews quoted on the site. Google reviews on the profile are the patient’s own words in Google’s place, and the profile is where the review work goes.
Australian patients search the suburb, and a practice competing on "gp Melbourne" is fighting hundreds while on "gp [suburb]" it is fighting a dozen. The map pack, the suburb and the service plus suburb are where an independent practice wins.
The industry page, SEO for doctors and clinics, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for doctors guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes, and every page is written inside them: no testimonials on the site, no claims about outcomes, no inducements. Everything is checked by the practice before it goes live.
The booking platform takes the booking; the search still decides which practice gets it. A profile with current hours and a site with a page per service win the search that the platform then fulfils.
Profile changes show in weeks, service pages in a season. Watch the profile’s calls and booking clicks and the new-patient count in your practice software, rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
