Australia
Australian homeowners search the job and the suburb: "home renovation builders [suburb]", "extension builders [city]", "granny flat builders", "deck builders near me", "custom home builders [city]". The builder whose page answers that job, with photographs of their own work in that suburb, gets the site visit.
hipages, Oneflare and the franchise builders hold the organic results for "builders [suburb]", and the state licence registers hold the name searches. None of them can show a homeowner what your extension looks like on a house like theirs, or explain how home warranty insurance works on a job like theirs.
Licensing is state-based and customers check it: the builder licence with NSW Fair Trading, the QBCC or the VBA, the home warranty insurance the job requires, and Master Builders or HIA membership. They belong on the page and the profile.
The shapes contractors are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Renovations, extensions, second storeys, granny flats, decks, new homes. Each is a search with its own questions about approvals, timeline and living through the work, and one services page ranks for none of them.
The licence number, the state, and how home warranty insurance applies to the job are what a homeowner checks before signing. They appear on the page, the profile and the schema, and they match the register.
A builder’s proof is on the street. Before, during and after photographs of your own jobs, with the suburb named, beat stock images and rank in image search where homeowners look for what a second-storey addition looks like on a house like theirs.
The industry page, SEO for contractors, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for contractors guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it if it pays, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own page rings one builder, without a lead fee.
Yes. It is one of the most searched building jobs in the country, with its own approval path and its own questions, and a bullet on a services list ranks for none of it.
Profile changes show within weeks. Job pages take a season, so pages built in winter rank for the spring planning searches.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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