United Kingdom
Somebody deciding where to eat in the UK searches once, on a phone, looks at the map, reads two reviews and books. "Restaurants near me", "Sunday roast [town]", "bottomless brunch [city]", "dog friendly pub near me": the whole decision happens inside Google before the website opens, which is why the Business Profile does more for a restaurant than any page.
TripAdvisor, OpenTable, Time Out and the local paper’s listicles hold the organic slots for most towns. They cannot enter the map pack, and they cannot keep your menu, your hours and your Sunday roast page current the way you can.
The hygiene rating is checked by diners and displayed on the profile, and a booking link that works from the map is worth more than any ranking.
The shapes restaurants are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Sunday roast, bottomless brunch, private dining, Christmas party, afternoon tea, dog friendly. Each is a search made by somebody with a date in mind, and each needs its own page with the menu, the hours and the booking link for that occasion.
A PDF menu is invisible to search. Dish names and descriptions in plain text on the site and in the profile’s menu section let "best [dish] in [town]" and "[cuisine] near me" match what you serve. Keep it current: last season’s menu reads as a closed restaurant.
Bank holidays, Christmas and a kitchen that closes before the bar are marked in advance. The details on Deliveroo, Uber Eats, Just Eat, OpenTable and the guides match the profile, because a different phone number on a delivery app is a crack that costs map ranking.
The industry page, SEO for restaurants, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for restaurants guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
A small one, yes. The profile wins the map; the site is where the occasion, menu and private dining searches are won and where the booking happens if the profile button is not enough.
With the process: asking at the bill, on the profile, and replying to every one. The reviews come from your diners and nothing is invented.
Profile changes show within weeks, sometimes days. Occasion pages take a season. Watch the reservation clicks and direction requests rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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