United Kingdom
Two searches decide most of a UK electrician’s year. The emergency, "emergency electrician near me", typed when the power has gone off in one room. And the EICR, "EICR [town]", "electrical safety certificate landlord", typed by landlords who have to have one every five years and by buyers told to get one before exchange. An electrician with a page for each wins work the directories never see.
Checkatrade, MyBuilder and Rated People hold the organic "electrician [town]" results, and NICEIC and NAPIT run their own find-a-contractor searches. None of them can enter the map pack, and none can explain what an EICR involves in your town the way you can.
Registration is the trust: NICEIC or NAPIT, the Part P competent person scheme, appear on every page and in the profile, because a customer who checks the register has to find what the page says.
The shapes electricians are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Landlords in England have needed an EICR every five years since 2020, and the search is made by people who want a certificate, a date and a quote they can compare. A page that explains what is inspected, how long it takes and what happens if it fails wins the booking; the figure stays for the quote.
EV charger installation, solar and battery, and heat pump wiring are the growing searches, and they are made by buyers comparing installers on accreditation as much as on cost. The accreditations for each appear on the page for each.
The directories hold the organic slots, so the plan does not fight them there. The map pack, the profile’s reviews and the job-plus-town pages are where a local electrician wins, and the directory listings are kept consistent so they help rather than hurt.
The industry page, SEO for electricians, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
It helps with the customer, which is what matters. The registration appears on every page and in the schema so the customer who checks finds it, and the NICEIC listing is kept consistent with the profile.
For the towns you genuinely cover within your response time, yes, each written about the work there. A page for a town you would not drive to earns nothing.
Profile work shows within weeks; the EICR and job pages take a season to rank against the directories. Calls from the profile and enquiries in your inbox are the measure.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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