Gas Safe on every page
Boiler and gas searches are decided on trust, and the Gas Safe Register number is the trust. It appears in the profile, on the boiler pages and in the schema, and customers who check the register find what the page says.
United Kingdom
SEO for plumbers in the UK
A UK homeowner with a leak searches once, on a phone, and rings the first plumber whose profile answers and whose reviews look real. The boiler searches are the other half of the trade: "boiler repair", "boiler service", "emergency plumber", made at seven in the morning in January by people who will book the first competent answer.
The trade directories hold the head terms: Checkatrade, MyBuilder, Rated People and Trustatrader appear for almost every "plumber [town]" search. They cannot enter the map pack, which is where most of the calls come from, and they cannot write a page about your boiler work in your town.
Gas work is Gas Safe territory, and the registration number belongs on the page and the profile, because customers check it and Google reads it.
The searches in the UK
The shapes plumbers are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
- emergency plumber near me
- boiler repair [town]
- gas safe engineer [town]
- blocked drain [town]
What is different in the UK
A page per job, a page per town
Boiler repair, boiler installation, bathroom plumbing, blocked drains, leaks: each is a different search. Each town you cover is another. The pages are written about the job in that town, with the response time you can actually keep, rather than a template with the town swapped in.
Past the directories
Checkatrade and its rivals hold the organic results, so the plan does not fight them there. The map pack, the profile’s reviews and the town pages are where a local plumber wins, and the directory listings are kept consistent with the profile so they help rather than hurt.
What a month of work covers for plumbers in the UK
- A job page written or rewritten each month, emergencies and boilers first because they pay best
- Google Business Profile: services listed one by one, hours including out-of-hours, photos of real jobs, every review replied to
- Review requests sent from the van the moment the job is done, worded to draw out the job and the town
- Citations on the trade and local directories, name, address and number identical everywhere
- Technical fixes: a phone number that is tappable at the top of every page, speed on a phone, service and area markup
- A monthly report from Search Console of the job searches you now appear for, and the calls they produced
The industry page, SEO for plumbers, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
The search landscape in the UK
Directories hold the first page
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Town and postcode, not region
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
British English, properly
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Cities in the UK with their own page
Each is written for the way that city searches and for the trades that search there most.
Working with us from United Kingdom
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for plumbers guide is the list we start from.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions plumbers in the UK ask us
We are on Checkatrade. Is this still worth it?
Yes. Checkatrade sends the enquiry to several plumbers at once and charges for the listing. A customer who finds you on the map or your own page rings you alone, and the enquiry is yours.
Do you handle the Gas Safe side?
We make sure the registration is visible and consistent everywhere and that the boiler pages say what you are registered to do. The work itself and the registration are yours.
How many towns should we have pages for?
The ones you genuinely cover and answer calls from. A page for a town you would not drive to is a doorway page, and it earns nothing.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.