Write for the season before it arrives
The frozen pipe page is ranking by December because it was built in summer; the sump pump and backwater valve pages are ranking by March. A page published the week the basement floods is a page for next year.
Canada
SEO for plumbers in Canada
Canadian plumbing has searches the rest of the world does not make: "frozen pipes" in January, "sump pump installation" and "backwater valve" in April when the basements flood, "water heater replacement" all year, and "emergency plumber near me" at any hour. The plumber whose pages answer the season, in that city, gets the call the season brings.
HomeStars holds the review searches and the map pack holds the local ones. Neither can explain what a backwater valve does for a Toronto basement, why the city subsidises it, or what a frozen pipe should and should not be thawed with, which is what a homeowner reads at midnight before ringing.
Licensing is provincial and customers check it: the plumbing certification, the Red Seal where held, the gas licence for water heaters. It belongs on every page and in the profile, matching the register.
The searches in Canada
The shapes plumbers are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
- emergency plumber near me
- frozen pipes [city]
- sump pump installation [city]
- water heater replacement [city]
What is different in Canada
Basements are the Canadian job
Sump pumps, backwater valves, drain cameras and flood prevention are searched by owners of houses with basements, which is most of the country. A page that explains the municipal subsidy where one exists and how the work is done wins a search the directories cannot answer.
Licence and the map pack
The provincial certification and the gas licence appear on the pages and the profile; the HomeStars listing matches the Business Profile so the two help rather than hurt each other in the map pack.
What a month of work covers for plumbers in Canada
- A job page written or rewritten each month, emergencies and boilers first because they pay best
- Google Business Profile: services listed one by one, hours including out-of-hours, photos of real jobs, every review replied to
- Review requests sent from the van the moment the job is done, worded to draw out the job and the town
- Citations on the trade and local directories, name, address and number identical everywhere
- Technical fixes: a phone number that is tappable at the top of every page, speed on a phone, service and area markup
- A monthly report from Search Console of the job searches you now appear for, and the calls they produced
The industry page, SEO for plumbers, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
The search landscape in Canada
Seasonality decides the calendar
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
Province first, city second
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
French is a separate job
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Cities in Canada with their own page
Each is written for the way that city searches and for the trades that search there most.
Working with us from Canada
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for plumbers guide is the list we start from.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions plumbers in Canada ask us
We are on HomeStars. Is this still worth it?
Yes. HomeStars sends the enquiry to several plumbers and charges for the listing. A homeowner who finds you on the map or your own page calls you alone.
Do we need a page per city?
For the cities you genuinely serve, yes, each written about the housing stock there. A template with the city swapped in earns nothing.
How long until it works?
Profile changes show within weeks. Job pages take a season, which is why each is built before its season.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.