Canada
Canadian landscaping is two businesses in one company. From March to October the searches are "landscaping company [city]", "interlock [city]", "sod installation", "lawn care near me", "deck builder"; from November they are "snow removal [city]" and "snow plowing contract", made by the same homeowners. The company whose pages answer both seasons keeps the customer all year.
HomeStars holds the review searches and the map pack holds the local ones. Neither can show a homeowner what your interlocking stone driveway looks like on a street like theirs, three winters in, which is what a homeowner reads before choosing.
Provincial associations and the trade certifications belong on the page where they exist, and so does the insurance a snow contract requires, because commercial clients check it.
The shapes landscapers are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Interlock, sod, retaining walls, decks, planting and lawn care for the warm months; residential and commercial snow removal for the cold ones. The winter pages are built in summer and the summer pages in winter, so each is ranking when its season arrives.
Canadians search "interlock" and "interlocking stone" for what other countries call pavers. The pages use the words customers type, and the photographs show your own work with the city named.
HomeStars cannot be outranked on its own ground, so the plan takes the map pack, keeps the HomeStars profile consistent with the Business Profile, and puts the reviews and photographs where a homeowner looks.
The industry page, SEO for landscapers, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it, and add the enquiries that come to you alone. A homeowner who finds you on the map or your own page calls one company, without a lead fee.
Yes. It is a different search, made in a different season, often by a commercial client with insurance and contract questions the landscaping pages never answer.
Profile changes show within weeks. Job pages take a season, which is why each season’s pages are built during the other.
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