Canada
HVAC in Canada is two trades with two seasons. From October to February the searches are "furnace repair", "furnace not working", "emergency furnace repair", typed at night by people whose house is getting cold. In June and July they are "air conditioner installation" and "ac repair", typed during the first heatwave. A company whose pages answer the season gets the calls the season brings.
Heat pumps have become the third search: "heat pump installation", "heat pump vs furnace", and the rebate questions that follow, which change by province and by utility. A page that explains the rebates as they stand in your province, without promising a figure, wins a buyer who is comparing three quotes.
HomeStars, Google and the map pack decide who gets the call in most Canadian cities, and licences (the TSSA for gas work in Ontario, the provincial equivalents elsewhere) belong on the page because customers and Google both check.
The shapes HVAC contractors are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Furnace pages published in November are late. The pages are built in the off season, the emergency page carries the number that answers at night, and the profile’s hours match what a January caller needs to hear.
Provincial and utility rebates for heat pumps change and expire. The page explains which programmes exist in your province and how to check eligibility, and links to the programme rather than quoting an amount that will be wrong next quarter.
The TSSA registration in Ontario, and the equivalent elsewhere, appear on the page and the profile. The Business Profile category is set to the trade (HVAC Contractor, Furnace Repair Service) rather than a generic contractor, because the map pack is filtered by category before anything else.
The industry page, SEO for HVAC contractors, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for HVAC contractors guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes, as separate pages for separate seasons, with the emergency page shared between them. One page trying to sell both loses both searches.
The programmes and how to check eligibility, yes. A figure, no, because it will be wrong by the time somebody reads it, and a wrong rebate figure is a complaint.
Profile work shows within weeks. Service pages need a season to rank, so a furnace page built in spring is ranking by the first cold week.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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