Australia
An Australian electrician’s searches come in three kinds. The emergency, "emergency electrician near me", when the switchboard trips and will not reset. The upgrade, "switchboard upgrade [suburb]", "ev charger installation", "solar installer", searched over weeks by owners planning a job. And the compliance search, "level 2 electrician" in New South Wales, made by people who have been told they need one.
hipages, Oneflare and ServiceSeeking hold the organic results for "electrician [suburb]" and charge for the lead. They cannot enter the map pack, and they cannot explain what a Level 2 connection involves in your area the way you can.
The licence is the trust: state licences, the Level 2 ASP accreditation where it applies and the CEC accreditation for solar belong on every page, because customers check them and so does Google.
The shapes electricians are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
The state licence number, the Level 2 accreditation in New South Wales and the CEC accreditation for solar are what a customer checks before they book. They appear on the page, the profile and the schema, and they match the register.
Australian customers search the suburb. Pages for the suburbs you reach within your response time, written about the work there (switchboards in older houses, EV chargers in new estates), beat one city page and beat the directories in the map pack.
EV chargers, solar and batteries, and home automation are searched by buyers comparing installers on accreditation. Each has its own page with its own accreditation named, and none is a bullet on a services list.
The industry page, SEO for electricians, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep it if it pays, and add the calls that come to you alone. A customer who finds you on the map or your own page rings one electrician, without a lead fee.
In New South Wales, the connection and disconnection work only an accredited Level 2 provider can do is its own search, made by people who have been told they need one. The page explains what it covers and shows the accreditation.
The ones you genuinely reach, each written about the work there. A page for a suburb you would not drive to earns nothing.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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