The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Cairns you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Queensland
SEO services in Cairns
Cairns runs on two kinds of search. Visitors plan the reef and the rainforest weeks ahead and book on their phones once they arrive, and residents from Smithfield and Trinity Beach down to Edmonton and Gordonvale search for air conditioning, pest control, a dentist or a mechanic. The two are won in different ways, and most businesses need one more than the other.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build for the searches that bring your work: a profile that wins the map, pages for the services and the parts of the city you serve, and the reviews that make somebody choose you. Everything lands in your own Search Console.
Who is searching in Cairns
Tourism to the reef and the rainforest, health and the hospital, the port and the airport, and a wet season that keeps the trades busy. Tour operators, restaurants, air conditioning and pest control firms, electricians, plumbers, real estate agents and dentists are searched for most.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Cairns
- [service] near me
- best [service] in Cairns
- [service] [neighbourhood]
What we do for Cairns businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Australia.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Cairns
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Cairns
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Australia
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Cairns businesses
Should a Cairns business target the northern beaches?
If it serves them, yes. Palm Cove, Trinity Beach and Smithfield have their own map, and a profile and a page for that stretch of coast is what shows there.
Does the wet season change what works?
It changes when people search. Air conditioning, pest control, roofing and mould work spike with the heat and the rain, and the firms already ranking take most of it, so the work has to be done before the season.
What do we see each month?
A report from your own Search Console and your own enquiry records: which searches brought visits, which pages turned them into calls and forms, and what we are doing next.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.