More of your category and product pages on page one of Google, so more of your orders come from search and less of your budget goes on ads for the same sales.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
5.0 on every rated Upwork job, Top Rated, 100% Job Success. Read the reviews on Upwork (opens in a new tab) (profile read 6 Nov 2026).
Most ecommerce SEO advice is about product pages. Most ecommerce revenue from search is not. It is the category and subcategory pages, because that is what people search: running shoes for flat feet, not a specific model number. A store with thin category pages and beautifully optimised products is competing for the searches that happen after the decision rather than the ones that make it.
The second thing that decides it is what the store is doing to itself. Faceted navigation generating a hundred thousand crawlable URLs, product descriptions copied from the supplier feed and shared with every other retailer, and out-of-stock pages quietly 404ing away the links they earned. All three are common, all three are invisible from the dashboard, and all three cap everything else.
The highest-value pages in any store and usually an H1 with a grid under it. They need the copy that answers how to choose, which is what the searcher is actually asking, placed where it does not push the products below the fold.
If your description is the manufacturer text, so is everybody else’s, and Google picks the store it already trusts. Rewriting the top sellers is a finite job with a measurable return; rewriting all forty thousand is not, and nobody should pretend otherwise.
Colour times size times brand times price is combinatorial, and left open it produces more URLs than you have products. Decided per facet: indexed where people search it, crawlable but not indexed where they do not, blocked where it is noise.
A product that sold out should not 404. It should stay, say so, and offer the replacement, which keeps the links and the ranking for when it returns. Discontinued lines redirect to the closest live equivalent rather than to the home page.
Product, offer, availability, price, review, and the breadcrumbs. Correct markup is what puts the stars and the price in the result, which moves click-through more than a position does.
Measured on a category page on a phone, not on the home page on a desktop, because that is where the visitors and the abandonment are.
Send us your store and we send back one page: the pages that could move up fastest and the extra visits and orders each could bring. This is its layout.
One-page plan for your store
The searches you are closest to winning
Category and product searches where the store sits between fourth and twentieth, with how often each is searched
What each could bring
The extra visits a top-three place would add and the orders that could follow, worked out from the search volume and today’s position
What each page needs
The fix for each page, in the order that pays back first
What to do first
The first month, so the orders from search start moving early
“Hamza and his team were invaluable partners throughout the whole SEO Campaign, providing robust SEO expertise and a consistently proactive approach to enhancing the website’s technical visibility. Their strategic support in keyword research, content optimization, and link building was directly instrumental in the project’s success, leading to significant growth in organic traffic for Joto Imaging Supplies. Hamza is a reliable, focused, and strategic professional. He and his team would greatly benefit any organization seeking a highly effective and supportive SEO expert to collaborate with.”
The work is the same everywhere; what people search and what the results look like are not. These have their own pages.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Categories, almost always. They are what people search before they have chosen, they carry more of the revenue from search than product pages do, and there are far fewer of them, so the work finishes.
Not all of them. Rewrite the ones that sell and the ones that get impressions and no clicks. For the long tail, get the structured data and the internal linking right and leave the descriptions alone; the return does not justify the hours.
On any store with more than a few hundred products, yes, and it is usually the largest technical issue on the site. Four facets with ten values each is ten thousand URL combinations for one category, and a crawler will find them.
It stays. A page that 404s throws away every link and every ranking it earned, and if the line comes back you start again. Say it is out of stock, offer the alternative, and keep the URL.
Shopify, WooCommerce or whatever your store runs on. The work is the same on any platform; what differs is where the settings live and what the platform will not let you change. Shopify has its own page because its constraints are specific enough to be worth writing out.
The searches your store is closest to winning, the extra visits and orders each could bring if its page moved into the top three, what each page needs, and what to do first. It is made from your store and the search data for it, and it is yours to keep whether or not we work together.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
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