The same work delivered under your agency's name, with reports you can forward as your own. Your clients never hear from us and never see us.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
5.0 on every rated Upwork job, Top Rated, 100% Job Success. Read the reviews on Upwork (opens in a new tab) (profile read 6 Nov 2026).
Most agencies that sell SEO do not want to hire for it. The work is specialised, it is unglamorous, and one good person costs more than the margin on three retainers. White label solves that: you keep the client relationship and the invoice, and the work is done by people you do not have to manage.
This is a large part of what we already do. It is also the thing agencies most often ask for as a single job first, usually an audit for one client, before deciding whether to resell anything ongoing. That is a sensible way to start and we are happy to work that way.
Access to the site, Search Console and Analytics, or a login we can work through. Any account we set up is in your client’s name.
Audits, technical fixes, content and links, on WordPress, Shopify, Webflow or whatever the site runs on. We never contact your client unless you ask, and if you want us on a call we join as your team.
Every month: what was done, what moved in your client’s own Search Console, and what comes next. Forward it as it arrives or paste it into your own template.
A full read of a client site with every issue ordered by what it is costing them in lost enquiries, written in plain language a non-technical client can act on. Your logo, your colours, your file name. This is the most requested thing on this page and it is often how an agency starts: one audit for one client, before anything ongoing.
Google Business Profile work, citations, location pages and review handling for your clients, delivered as your own local team. The part most agencies have nobody in-house for and the part that moves a local client fastest. It has its own section below.
Crawl errors, indexing, speed, structured data and safe migrations, done on the client site or handed to your developers as a written list, whichever you prefer.
Service pages and articles researched from the search results and edited for accuracy. Written to be quoted by an AI assistant as well as read by a person.
Outreach and guest content on sites relevant to the client. No networks and no paid placements, because the damage from those lands on your client and your name is on the invoice.
Built from the client’s own Search Console and Analytics, in your branding, listing every change made that month and what is planned next. Send it as it arrives or paste it into your own template.
Local SEO never stops. Profiles drift. Hours change and nobody updates them. A stranger suggests an edit and Google accepts it. Reviews arrive and go unanswered for three weeks. None of that is hard; all of it needs somebody whose job it is.
It is also the work where the shortcuts are most tempting and most dangerous, because a keyword-stuffed business name does move a listing for a while, and then the listing goes. When that happens under your brand it is your client who leaves.
Categories, services, hours, the address or service area decision, photographs, and the settings the setup wizard never asks about. This is where most of the movement in local search comes from and it is the part agencies most often have nobody to do.
A repeatable way for the client to ask at the right moment, replies drafted for every review inside whatever rules their trade has, and a watch on reviews being filtered out.
One canonical name, address and phone, then every listing that disagrees with it found and fixed. The aggregators and trade directories that actually feed local search, rather than a bulk package on dead directories.
Written per location and per service rather than one template with the town name swapped, which is the pattern that produced the problem you are usually being asked to fix.
LocalBusiness markup that matches the profile, a tappable phone number, a crawlable store locator if there is more than one branch, and the speed work that decides whether a mobile visitor waits.
Pages, review replies, profile edits. It is your brand on the work, so you see it before the client does.
No keyword-stuffed business names, no fake addresses, no incentivised or bought reviews, no bulk citations. Those buy a month and cost a client, and they cost you the client rather than us.
The method is published: the local SEO checklist, the guides written per trade, and local SEO sold direct rather than white label.
The monthly report and the free one-page plan, laid out part by part. Neither carries our name, and the plan is made for one real client site of yours, free, for you to hand over as your own.
Monthly report
Your agency logoThis month’s work
Every change made, page by page, with links your client can open
Search Console
Clicks, impressions and the searches that moved, from your client’s own account
Enquiries
Calls and forms from organic search, where your client tracks them
Next month
What is planned, and why it comes first
One-page SEO plan
Your agency logoWhere the site stands
What is holding it back, in a paragraph a client can read
The pages closest to page one
The searches each one is nearest to winning, with how often each is searched
What each page needs
The fix for each, in the order that pays back first
The first month
What gets done first, so your client sees movement early
On every account, links are earned through outreach and guest content on sites relevant to the client. Google has penalised sites for bought links since 2012 and the sites we inherit from other agencies still carry the damage. Under a white label arrangement a penalty would land on your client with your name on it.
The SEO audit service page explains what a full audit covers, and the SEO services page explains what a month of ongoing work includes.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
Your name on everything. We do not contact your client, we are not named in the reports, and nothing we produce carries our branding. If your client asks a question, it comes to you and the answer goes back to you, usually the same working day. If you want us on a call we join as your team.
Yes, and most agencies do. One audit for one client, delivered in your branding, is the usual first job. It tells you whether the work is worth reselling before you commit to anything ongoing.
A tool prints every issue it can detect, in its own order, with no view on which ones matter. The audit is read by a person and ordered by what each issue is costing the client in enquiries, so your account manager can walk a client through it without translating anything.
Either. Some agencies give us access, others take a written fix list for their own team. The list is written to be handed over without us present.
However you like. We quote you and what you charge on top is your business, and the more client sites you send, the lower the rate per site. The quote depends on the client, the market and how much the site needs fixing first.
Yes. Google Ads lead generation can run alongside the SEO under your name, for clients who need enquiries while the organic work builds, and it goes in the same monthly report.
It is the same arrangement under different names. You keep the client and the relationship, we do the SEO work behind you, and you resell it at whatever margin you set. The difference worth checking with any supplier is whether the people doing the work are their own staff or a further subcontractor. Ours are our own team.
Four things. Who owns the Search Console, Analytics and Business Profile access (it should be your client). Whether the links are earned or bought, because a penalty lands on your client. Whether you can see the work itself, not only a report. And how quickly a question from your client gets a real answer. Ask for one audit first and judge those four on it.
Search Console and Analytics are set up in the client’s name, so their data stays with them and with you. Nothing is locked to us.
Local SEO carried out by one company and delivered under another company’s brand. The agency owns the client relationship, the reporting and the invoice; the supplier does the profile work, the reviews, the citations and the pages, and never appears anywhere the client can see.
Your client, always. We take manager access rather than ownership, which means nothing has to be transferred back if the relationship ends and no supplier ever holds a client’s listing hostage.
Yes. Local search behaves differently by market, which is why each market we work in has its own page explaining what is actually different about it rather than one paragraph with the country name swapped.
Say so on the call. Reinstatement is a different job from optimisation, it has a different likelihood of working, and quoting it as ordinary local SEO would be dishonest to you and to your client.
It depends on the shape of them rather than the count. We would rather say no to the eleventh than deliver ten badly, and we will tell you where that line is on the call rather than after you have sold the work.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
