SEO for cleaning companies
Cleaning is searched with a deadline. Move-out cleaning this Friday, office cleaners for a new lease, carpet cleaning before the inspection. The company with a page for that job and a price range, showing in the map pack, gets the booking.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Cleaning companies that rank have a page per service and per neighborhood cluster, with prices. The ones that do not compete on ads and marketplace listings, at a margin that shrinks every year.
Searches we build for, with the place name your customers use:
- move out cleaning [neighborhood]
- office cleaning [city]
- carpet cleaning near me
- house cleaning services [neighborhood]
What stops cleaning companies getting enquiries
Three problems we find on nearly every cleaning companie website we audit, and what we do about each.
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Residential and commercial mixed
A homeowner and a facilities manager need different pages, different prices and different proof. Split them at the top of the site.
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No prices
Cleaning is bought on price and availability. Pages with a from-price rank for cost searches and get bookings from people who already accept the price.
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Service area, no pages
A company covering a whole city from one address needs pages for the neighborhood clusters where the work is, with real jobs described.
What you get each month
- One service or area page each month: move-out, office, carpet, windows, post-construction, a neighborhood cluster
- Google Business Profile with services and from-prices, weekly photos, reviews replied to
- Citations on service directories and local listings
- Technical fixes: instant quote form, click-to-call, speed, schema for the business and service area
- Links from local business sites, property managers and suppliers
- Monthly Search Console report by service and neighborhood
How pricing works
A residential cleaning business fits Starter. Commercial cleaners chasing contracts usually need Growth for the page program. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions cleaning companies ask us
Can we compete with marketplace apps?
For move-out, carpet and office cleaning, yes. Those searches include a neighborhood, and a local company with a page and reviews ranks above the marketplaces for them.
Should we publish prices?
From-prices, yes. They rank for cost searches and save the office from quoting calls that never book.
Do you build the quote form?
Yes. An instant quote form that asks bedrooms, bathrooms and date converts better than a contact form, and we build it on most platforms.
How soon will bookings change?
Profile work shows within four to eight weeks. Service and neighborhood pages take three to six months.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.