United Kingdom
A facilities manager in the UK searches "commercial cleaning companies [city]", "office cleaning [city]", "contract cleaners near me"; a tenant searches "end of tenancy cleaning [town]" the week before the inventory; a homeowner searches "cleaners near me" and "deep clean [town]". Three buyers, three sets of pages, and the company that writes for each wins the one it wants.
Checkatrade, Bark and the national franchises hold the head terms in the cities with domains a regional company will not match. What they cannot do is explain what a cleaning contract for a GP surgery has to cover, what an end of tenancy clean includes so the deposit comes back, or which of your cleaners is DBS checked, which is what the buyer reads before asking for a quote.
Public liability cover, BICSc training where you have it, and the DBS checks for domestic staff belong on the pages and in the profile, because clients check. Nothing here needs an invented review count, and nothing quotes a rate.
The shapes cleaning companies are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Office, contract, medical, school, retail and after-builders cleaning for the commercial buyer; end of tenancy, deep clean, oven and carpet cleaning for the domestic one. Each is its own search with its own questions, and each page answers them, with the sector named and the city named.
It is searched by a tenant with a deadline and a deposit on the line, and it is won by the page that says exactly what is cleaned, what the inventory clerk checks, and how the booking works. The letting agents and landlords who find that page send the next tenant too.
Checkatrade and Bark cannot be outranked on their own ground, so the plan takes the map pack, keeps the directory profiles consistent with the Business Profile, and puts the reviews, the insurance and the photographs of your own team where a buyer looks.
The industry page, SEO for cleaning companies, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Keep them, and add the enquiries that come to you alone. A facilities manager who finds you on the map or your own sector page asks one company, without a lead fee and without four competitors quoting the same job.
For the cities you genuinely serve, yes, each written about the buildings and buyers there. A template with the city swapped in earns nothing.
Profile changes show within weeks. Sector and service pages take a season. Watch the quote requests by sector rather than a ranking.
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