United Kingdom
Rightmove and Zoopla own the property search in the UK, and no agent will outrank them for a listing. The searches an agent can win are different: the valuation, the "estate agents in [town]", the letting searches, and the questions a seller asks before choosing who to instruct. Those are where instructions come from.
The valuation search is the one that matters: "house valuation [town]", "how much is my house worth", "free valuation [area]". An agent with a page for it, an instant valuation tool that works on a phone, and a profile with recent reviews from sellers gets the appointment. The portals do not compete for that search.
Propertymark membership, the redress scheme and the client money protection details are checked by sellers and landlords and belong where they can find them.
The shapes real estate agents are found by in the UK. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Buyers search the portals. Sellers and landlords search the agent, and they search by town and by reputation. The site and the profile are built for the seller: valuations, fees explained in the way the rules require, and reviews from people who sold.
An agent covering six towns needs six pages, each about that market: the streets, the property types, what has been selling, the schools. A template with the town swapped in reads as one to a seller and to Google.
Landlords search "letting agents [town]" and "property management [town]", and they ask about fees, compliance and voids. A lettings page that answers those wins landlords the sales pages never see.
The industry page, SEO for real estate agents, has the problems and the questions in full; the country page, SEO services in the UK, has the search landscape in the UK for every trade.
For many trade and service terms the top results are aggregators. Two routes past them: the map pack, and pages specific enough that a directory listing cannot answer the question.
Buyers search by town. A page covering a whole county competes with pages written about each town in it, and loses to all of them.
Spelling, the word for the trade and the way an address is written all signal whether a page was written for this market or translated into it.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
For the listings, no, and there is no need to. For the valuation, the town and the reputation searches, which decide who gets instructed, yes, because the portals do not compete for them.
We connect the one you use to the page so it works on a phone and the enquiry reaches you, and we write the page around it. The valuation itself is yours.
The way the rules require: the fees a seller or landlord will pay, stated where they can find them. Nothing about our own fees appears on your site.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
