Australia
realestate.com.au and Domain own the property search in Australia, and no agent will outrank them for a listing. The searches an agent can win are different: "real estate agents [suburb]", "property appraisal [suburb]", "sell my house [suburb]", "property management [suburb]", and the questions a vendor asks before choosing whom to appoint. Those are where listings come from.
The appraisal search is the one that matters: a vendor asking what the house is worth is a vendor about to choose an agent. A page for it, an appraisal request that works on a phone, and a profile with recent reviews from vendors win the appointment. The portals and RateMyAgent hold the agent-name searches; the suburb and the appraisal are where an agency wins.
State licensing and the industry codes govern what an agent can say, and the property management side has its own compliance to answer. Everything is written for your state and checked by you.
The shapes real estate agents are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Buyers search the portals. Vendors and landlords search the agent, by suburb and by reputation. The site and the profile are built for the vendor: the appraisal, the recent sales in the suburb, the marketing plan, and reviews from people who sold.
Landlords search "property management [suburb]" and ask about fees, vacancy and compliance. A property management page that answers those wins the rent roll the sales pages never see, and it is searched year round.
An agency covering eight suburbs needs eight pages, each about that market: the streets, the property types, what has been selling, the schools. A template with the suburb swapped in reads as one to a vendor and to Google.
The industry page, SEO for real estate agents, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
For listings, no, and there is no need to. For the appraisal, suburb and reputation searches that decide who gets appointed, yes, because the portals do not compete for them.
We connect the one you use to the page so it works on a phone and the enquiry reaches you, and we write the page around it. The appraisal itself is yours.
Profile changes show within weeks. Suburb and appraisal pages take a season. Watch the appraisal requests and the appointments rather than a ranking.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
