Australia
Australian accountants have a season the rest of the world does not: tax time, from 1 July, when "tax return accountant [suburb]", "tax agent near me" and "how much can I claim" are searched by millions of individuals and every small business with a BAS due. A firm whose pages are ready in June wins the clients of July; a firm that starts in July is a year late.
The rest of the year the searches are the business ones: "small business accountant [city]", "bookkeeper [suburb]", "SMSF accountant", "xero accountant", and the questions about BAS, GST and the ATO that a business owner asks before they ring. The online tax brands hold the national terms; the suburb, the sector and the question are where a local firm wins.
Registration with the Tax Practitioners Board, and CPA Australia or CA ANZ membership, belong on the page because clients check and the ATO expects a registered agent.
The shapes accountants are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
The searches spike from July to October, and the pages that answer the questions of the season (what to claim, what has changed this year, what a business needs for its BAS) are written in autumn so they rank by winter. A firm that publishes in July is late.
Clients search "registered tax agent" because an unregistered preparer is a risk to them. The TPB registration number, the professional body and the services the firm is registered for appear on the page and the profile, and match the register.
The online tax return brands hold the national terms with scale. They cannot be in your suburb, cannot know your client’s industry and cannot appear in your map pack, which is where a local firm wins the client who wants a person.
The industry page, SEO for accountants, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
On their terms, no. On the suburb, the sector and the question, yes, because that is what a business owner searching for a person rather than a form is looking for.
Yes. It is a specialist search made by people with a specific fund and specific compliance questions, and one services page listing it as a bullet ranks for nothing.
Profile work shows within weeks, service and suburb pages in a season, and the tax time pages earn at tax time. Enquiries and calls from the profile are the measure.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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