Australia
An Australian B2B buyer reads widely before anyone at the vendor hears from them, and most of that reading starts with a search. The companies that have a page for each search get on the shortlist; the companies whose site is a home page and a contact form get compared and not called.
Australian buyers see US and UK vendors in every result, and most never answer what an Australian buyer has to check: where the data is hosted, GST on the invoice, the Australian Privacy Principles, support in Australian hours, an ABN for procurement. Pages that answer those, for the categories where they matter, win the buyer who needs the product to work here.
What we report is enquiries and pipeline from search in your CRM, joined to Search Console, because a ranking for a term nobody buys from is not a result for a company with a sales cycle.
The shapes B2B companies are found by in Australia. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Data sovereignty, the Privacy Act, GST and Australian-hours support are searched as qualifiers by buyers who have been burned by a vendor in the wrong time zone. A page that answers them plainly wins the search and the procurement checklist at once.
In most categories the bare search is held by the largest vendor and the comparison sites. The qualified searches, the category for an industry, a size or a use, are open, and they convert better because the buyer’s situation is in the search.
A buyer typing a competitor’s name plus "alternative" has already decided to switch. Those pages are built first, honestly, and they usually produce the first enquiries from search.
The industry page, SEO for B2B companies, has the problems and the questions in full; the country page, SEO services in Australia, has the search landscape in Australia for every trade.
Sydney and Melbourne are too large to be a catchment. Pages written for the suburbs you actually serve outrank a single city page in every one of them.
Outside the capitals the same search has a fraction of the competition and frequently the same commercial value per enquiry.
Australian buyers look for a licence number for regulated trades. It belongs on the page because it converts, not because it ranks.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes. The page types are the same and the measure changes: sign-ups and activations for a product, enquiries and meetings for a service. Both are tracked to the landing page.
Every enquiry carries its landing page and its search where Search Console gives it, and your CRM carries the stage. Joining the two is the first piece of measurement work and it is done in your accounts.
One site with pages that answer each market’s questions, unless the offer or the entity differs. The searches are similar; the compliance and hosting answers are not, and each gets its own page where it matters.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
