SEO for pest control companies
Nobody plans to search for pest control. Somebody finds droppings, a nest or a bite, and they search once, from a phone, wanting it dealt with today. The company in the map with recent reviews and a number that answers gets the job.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Pest control SEO is being that company for each pest you treat, in each area you cover, and being the honest answer to the questions people ask first: is it dangerous, can I do it myself, what does the treatment involve.
Searches we build for, with the place name your customers use:
- pest control near me
- wasp nest removal [town]
- rat exterminator [city]
- bed bug treatment [neighbourhood]
What stops pest control companies getting enquiries
Three problems we find on nearly every pest control companie website we audit, and what we do about each.
-
One page for every pest
Wasps, rodents, bed bugs and termites are different searches with different urgency. A Services page that lists them all ranks for none; each pest needs a page written for the person who has just found it.
-
No answer to the questions people ask first
Before they call, people search whether the treatment is safe for children and pets and whether they need to leave the house. A page that answers plainly wins the call; a page that only sells does not.
-
A profile set to one category
Most profiles are Pest Control Service and nothing else, so they are not eligible for the searches made by pest. Secondary categories and a services list fix it in an afternoon.
What you get each month
- A pest page written or rewritten each month, the ones that pay best first
- Google Business Profile: services listed by pest, categories filled, photos of the work, every review replied to
- Review requests sent at the end of the visit, worded to draw out the pest and the town
- Citations on the trade and local directories, name, address and number identical everywhere
- Technical fixes: tappable number, speed on a phone, service and area markup
- A monthly Search Console report of the pest searches you now appear for, and the calls they produced
Where we do this
The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where pest control companies search for this most.
How pricing works
What sets the size of the month is how many pests you treat and how many areas you cover. One pest, one town is a small month; a full list across a county with commercial contracts is a larger one. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions pest control companies ask us
How fast can pest control rank locally?
The profile and citations show within four to eight weeks, and because pest searches are urgent, a maintained profile takes calls from competitors who set theirs up once. Pest pages against established firms take three to six months.
Should we have a page for each pest?
Yes, for every pest you want to be called about. It is the difference between ranking for pest control in general and ranking for the search the person actually made.
Do commercial contracts need separate pages?
Yes. A restaurant or a landlord searches differently from a homeowner and needs a page that talks about compliance, scheduling and reporting rather than about a single visit.
Can you work with our existing website?
On any platform. If it cannot be edited, the free audit says so and a rebuild is quoted separately.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.