Most of the content published for SEO is written for a keyword and read by nobody. It ranks for a while or it does not, and either way it produces no enquiry, because the person who landed on it found an article that was warming up rather than answering. Writing that earns is different: it starts from what the search results show people want, answers in the first paragraph, and says what to do next.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We write service pages, guides and articles the way the pages on this site are written: researched from the search results, checked by whoever at your business knows the subject, and measured by the enquiries they produce rather than by the words they contain.
If you would rather write the pages yourself, the brief and the page structure are in the SEO content template, one file per page, free to download.
Before a word is written we look at what already ranks for the search the page is for: the shape of the top results, the questions Google shows beneath them, and what is missing. A page written against that wins; a page written from a brief does not.
A page for each service you offer, written for the person deciding whether to call, with the problems they have, what the work involves, what they get and what happens next. The copy sells the enquiry, the call or the sale, never a ranking.
Articles and guides for the questions people ask before they buy, written to be the best answer on the results page and to be quoted by an AI assistant, each one linking to the service page that takes the enquiry.
Every page is reviewed by the person at your business who knows the subject before it goes live, and every page is measured afterwards in your own Search Console by the searches it appears for and the enquiries behind them.
Every check we apply to a page before it goes live, in the order a page is built, with the page drawn. Run it on the pages that already get the most impressions.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts, because a business with one location and a clean site needs a different month to an agency reselling to twelve clients.
01
Thirty minutes on what you sell, where you sell it, and what the site looks like today. No scope is written before that conversation, because the right work depends on all three.
02
What will be done, in what order, and what it costs, in writing. Nothing starts until you have agreed to it.
03
The work runs monthly and the scope changes as the site does. Cancel with 30 days’ notice.
It is scoped on a call from what the plan needs rather than from a package. Most businesses start with the service pages that earn, then add guides at a pace the review step can keep up with.
We research it and you check it. Every page goes to somebody at your business who knows the subject before it is published, and nothing goes live without that review.
Yes, and it is often where the fastest gains are: pages that already get impressions in Search Console and a poor click rate turn into visits and enquiries with a better title, a better opening and a clear next step.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.
