SEO for chiropractors
Back pain is searched from the couch. Chiropractor near me, sciatica treatment, neck pain after a car accident. The clinic that appears in the map pack with recent reviews and a page for that condition gets the booking.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Our published results include three clinics in physical therapy and sports performance, which search the same way. The pattern is the same for chiropractic: condition pages, profile, reviews, then links.
Searches we build for, with the place name your customers use:
- chiropractor near me
- sciatica treatment [neighborhood]
- back pain chiropractor [city]
- sports chiropractor [city]
What stops chiropractors getting enquiries
Three problems we find on nearly every chiropractor website we audit, and what we do about each.
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Techniques instead of conditions
Patients search for what hurts, not for Gonstead or Activator. Pages need to be organized by condition, with technique explained inside.
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One clinic, one page
Multi-practitioner clinics rank better with a page per practitioner and a profile for each, because patients search names after a referral.
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Reviews only on one platform
Google reviews decide the map pack. Clinics with strong Facebook reviews and few on Google lose to newer clinics that ask for Google reviews at the desk.
What you get each month
- One condition page each month: lower back pain, sciatica, neck pain, headaches, sports injury, pregnancy care
- Google Business Profile for the clinic and each practitioner who wants one, posted weekly
- Review requests set up at the front desk, every review replied to
- Citations on health directories and local listings, matching one address
- Technical fixes: online booking links, speed, schema for the clinic and practitioners
- Monthly Search Console report by condition
How pricing works
A single clinic fits Growth once the condition pages start. Starter covers the first quarter of fixes and profile work. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions chiropractors ask us
Are health claims a problem?
Yes, in every country we work in. Condition pages describe what the clinic assesses and treats, in the language the regulator allows, and each page is reviewed by the practitioner before it goes live.
How do you compare to your physio results?
The physical therapy and sports clinics on our results page recorded between 2,490 and 12,285 clicks from Google, over periods of four to eleven months. Chiropractic searches behave the same way, with the same local competition.
Do you help with online booking?
We make sure the booking link is above the fold on mobile, on every page, and in the Google profile. That change alone usually lifts bookings.
Can you work with our current website?
Yes, on any platform. If the template blocks the changes, we say so in the free audit.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.