SEO for real estate agents

Buyers search the portals. Sellers search Google: best real estate agent in a neighborhood, how much is my house worth, property managers near me. Those are the searches that bring listings, and they are the ones an agency website can actually win.

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An estate agent handing house keys to a smiling young couple on the path outside a suburban house, a blank agent board by the gate

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

The agencies that rank have a page for every neighborhood they list in, with real sales, real prices and the agent who covers it. The rest have a homepage that says Local Experts and a link to their portal profile.

Searches we build for, with the place name your customers use:

real estate agents [neighborhood]
home valuation [neighborhood]
property management [city]
sell my house [neighborhood]

Want the listings, the posts and the website handled as well? Real estate marketing for agents and teams.

What stops real estate agents getting enquiries

Three problems we find on nearly every real estate agent website we audit, and what we do about each.

Neighborhood pages that are all the same

A template page with the neighborhood name swapped in ranks for nothing. Each page needs the sales, the streets, the schools and the agent who knows them.
Listings that vanish

Sold listings get deleted, taking their links and their ranking history with them. A sold page with the result on it keeps ranking and proves the agency’s record.
Agent profiles hidden on the portal

The agent’s name is searched more than the agency’s. Without a profile page on your own site, that search goes to the portal or a competitor.

What you get each month

One neighborhood or service page each month, written with the agent who covers it
Sold-listing pages kept live with results, and a market update article each quarter
Google Business Profile for the office and each agent who wants one
Citations on property directories and local business listings
Technical work: listing feed indexing, speed on image-heavy pages, schema for the agency and agents
Monthly Search Console report by neighborhood

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where real estate agents search for this most.

How we work

The number of neighbourhoods you genuinely serve sets the size of the month. A single office covering five to ten is a different job from a multi-office agency with a property management arm. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions real estate agents ask us

Can we outrank the portals?

For buyer searches, no, and we do not try. For seller and landlord searches (valuation, agent in a neighborhood, property management) an agency site with proper neighborhood pages regularly beats them.

Do you write neighborhood pages?

Yes, from a short interview with the listing agent and public sales data. The agent signs off each page.

What about our listings feed?

We check that listing pages are indexable, that sold pages stay live and that the feed does not create thousands of duplicate URLs. Those three fixes are the most common technical wins for agencies.

Do you handle agent profiles?

Yes. Each agent gets a profile page with their sales, neighborhoods and reviews, plus a Google Business Profile if they want one.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.