The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Geelong you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Victoria
SEO services in Geelong
Geelong is growing, and the growth is on the edges: Armstrong Creek, Lara, Torquay and the Bellarine towns are full of new households searching for a builder, a dentist and a physio in their first months. Each of those places has its own map, and a business named only for central Geelong misses them.
52,993 clicks in a year
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
So we set the profile up for every place you serve, write a page for each, add service pages for the region-wide searches, and ask your customers for the reviews that sway a newcomer. The enquiries are measured in your own Search Console and your own records.
Who is searching in Geelong
Health, education and the head offices of the NDIA, the TAC and WorkSafe Victoria, alongside construction, manufacturing and a summer trade on the coast. Most searches are for builders, plumbers, electricians, dentists, physiotherapists, real estate agents, accountants and cafes.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Geelong
- [service] near me
- best [service] in Geelong
- [service] [neighbourhood]
What we do for Geelong businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Australia.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Geelong
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Geelong
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of Australia
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Geelong businesses
Should we target Torquay and the Bellarine separately?
When you work there, yes. They are separate towns in the map, with holiday searches in summer and resident searches all year, and a Geelong page does not reach them.
Are Melbourne firms competing for Geelong searches?
Some are, with one page each that names the city and says little about it. A local business with a real profile, local reviews and a page that knows the area usually wins the enquiry.
How do we work together?
A scoping call, then monthly work in accounts you own, video calls in your hours, and a report from your own data.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.