SEO for electricians

Electrical work is searched at the moment it is needed: the power is out, the breaker panel is buzzing, the new EV needs a charger. Those searches go to the map pack first, and the electrician with the most recent reviews and a page for that job wins the call.

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An electrician on a step ladder fitting a ceiling light with a screwdriver, a toolbag open on the floor below

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

We write the pages for each job type, keep the profile active and earn the links that push a one-person shop above the big contractors in his own neighborhoods.

Searches we build for, with the place name your customers use:

emergency electrician [neighborhood]
panel upgrade [city]
EV charger installation [city]
electrician near me

What stops electricians getting enquiries

Three problems we find on nearly every electrician website we audit, and what we do about each.

Residential and commercial on one page

A page that tries to serve homeowners and facility managers serves neither. Split them, and split residential again by job type.
Service area with no location pages

An electrician who covers 30 neighborhoods from one address needs pages for the neighborhoods where the jobs are, with real jobs described.
License and insurance hidden

License numbers and insurance are what homeowners check before calling. Put them on every page and in the profile.

What you get each month

One job-type or neighborhood page each month: emergency service calls, panel upgrades, rewiring, EV chargers, solar, a neighborhood
Google Business Profile with job photos weekly, services listed with from-prices, reviews replied to
Citations on trade directories and local listings, license number included
Technical fixes: click-to-call above the fold, quote form, speed, schema for the business and its service area
Links from suppliers, local business sites and trade publications
Monthly Search Console report by job type and neighborhood

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where electricians search for this most.

How we work

A one-person shop or a two-van business is a small month to begin with. It grows when the neighbourhood pages start, or straight away if you compete in a capital city. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions electricians ask us

Do location pages actually work for a trade?

Yes, when each page describes real jobs done in that neighborhood with photos. Pages that only swap the neighborhood name do not rank and can hurt the site.

Can you help us get reviews?

We set up a review request that goes by text after each job and show the office how to send it. Replying to every review is part of the monthly work.

We already run Google Ads. Why do SEO too?

Ads stop the day you stop paying. Pages and a strong profile keep bringing calls, and they lower the cost of the ads because the landing pages are better.

What does the first month look like?

A crawl and fix list, the profile brought up to date, citations started and the first job-type page written. Rankings for the profile usually move within the first two months.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.