SEO for electricians
Electrical work is searched at the moment it is needed: the power is out, the breaker panel is buzzing, the new EV needs a charger. Those searches go to the map pack first, and the electrician with the most recent reviews and a page for that job wins the call.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
We write the pages for each job type, keep the profile active and earn the links that push a one-person shop above the big contractors in his own neighborhoods.
Searches we build for, with the place name your customers use:
- emergency electrician [neighborhood]
- panel upgrade [city]
- EV charger installation [city]
- electrician near me
What stops electricians getting enquiries
Three problems we find on nearly every electrician website we audit, and what we do about each.
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Residential and commercial on one page
A page that tries to serve homeowners and facility managers serves neither. Split them, and split residential again by job type.
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Service area with no location pages
An electrician who covers 30 neighborhoods from one address needs pages for the neighborhoods where the jobs are, with real jobs described.
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License and insurance hidden
License numbers and insurance are what homeowners check before calling. Put them on every page and in the profile.
What you get each month
- One job-type or neighborhood page each month: emergency service calls, panel upgrades, rewiring, EV chargers, solar, a neighborhood
- Google Business Profile with job photos weekly, services listed with from-prices, reviews replied to
- Citations on trade directories and local listings, license number included
- Technical fixes: click-to-call above the fold, quote form, speed, schema for the business and its service area
- Links from suppliers, local business sites and trade publications
- Monthly Search Console report by job type and neighborhood
How pricing works
A one-person shop or two-van business fits Starter. Growth once the neighborhood page program starts or if you compete in a capital city. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions electricians ask us
Do location pages actually work for a trade?
Yes, when each page describes real jobs done in that neighborhood with photos. Pages that only swap the neighborhood name do not rank and can hurt the site.
Can you help us get reviews?
We set up a review request that goes by text after each job and show the office how to send it. Replying to every review is part of the monthly work.
We already run Google Ads. Why do SEO too?
Ads stop the day you stop paying. Pages and a strong profile keep bringing calls, and they lower the cost of the ads because the landing pages are better.
What does the first month look like?
A crawl and fix list, the profile brought up to date, citations started and the first job-type page written. Rankings for the profile usually move within the first two months.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.