Canada
Canadian electrical searches follow the house and the season: "panel upgrade [city]" and "200 amp service upgrade" from owners adding an EV charger or a heat pump, "knob and tube replacement" and "aluminum wiring" from buyers whose insurer has asked, "electrician near me" when a breaker will not reset in January. The contractor whose page answers the job, in that city, gets the call.
HomeStars holds the review searches and the map pack holds the local ones. Neither can explain what an ESA inspection involves, why the insurer cares about the wiring, or what a 200 amp upgrade means for a house built in 1965, which is what a homeowner reads before choosing.
Licensing is provincial and customers check it: the ESA licence number in Ontario, the equivalents elsewhere. It belongs on every page and in the profile, matching the register.
The shapes electricians are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Buyers of older homes are told by their insurer to replace knob and tube or address aluminum wiring before a policy is written. A page that explains what the work involves, what the inspection covers and how the timeline fits a closing wins the call the insurer created.
EV chargers, heat pumps and induction ranges push older panels past their limit, and "200 amp service upgrade" is searched by people who have just learned the phrase. The page explains the upgrade, the permit and the utility’s part without a figure.
The ESA or provincial licence number appears on the pages and the profile; the HomeStars listing matches the Business Profile so the two help rather than hurt each other in the map pack.
The industry page, SEO for electricians, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Yes. HomeStars sends the enquiry to several contractors and charges for the listing. A homeowner who finds you on the map or your own page calls you alone.
For the cities you genuinely serve, yes, each written about the housing stock there. A template with the city swapped in earns nothing.
Profile changes show within weeks. Job pages take a season, so pages built in summer rank for the winter emergency and the spring upgrade searches.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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