Canada
The largest dental search in Canada is "dentist accepting new patients", and the second is the insurance question: direct billing, which plans, and lately whether the practice accepts the Canadian Dental Care Plan. A practice that answers those on the profile and the site fills its chairs before it ranks for a single treatment.
The treatment searches follow: emergency dentist, implants, Invisalign, wisdom teeth, children’s dentistry, each with its own page and its own questions. The corporate groups hold the city-wide terms; the neighbourhood and the treatment plus neighbourhood are where an independent practice wins.
Each province’s dental college sets its own advertising rules, and everything is written inside the rules of the province the practice is in. Nothing here requires a claim about outcomes.
The shapes dentists are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
Patients search whether you bill their plan directly and whether you accept the federal plan. A plain page that says which plans, how direct billing works at the desk and what the patient pays on the day answers a search most sites leave unanswered.
The RCDSO in Ontario, the CDSBC in British Columbia and the other colleges each publish advertising standards. Superlatives, unverifiable claims and some uses of testimonials are restricted, and every page is written for the province and checked by you.
Patients pick a practice they can reach in January. The map pack, the neighbourhood pages and a profile with the parking and the transit stop named win the search that a downtown chain cannot.
The industry page, SEO for dentists, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Each is written for the way that city searches and for the trades that search there most.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for dentists guide is the list we start from.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
Each page is written for the province you practise in and goes to you before publication, with no claims about outcomes or superiority and nothing the college would call misleading.
If you do, say so plainly: it is one of the fastest-growing dental searches in the country and a patient who cannot find the answer books elsewhere.
Profile and new-patient changes show in weeks. Treatment pages take a season. Watch the profile’s calls and the new-patient count in your practice software.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
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