The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Richmond you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Virginia
SEO services in Richmond
Richmond searches by county as much as by city. Henrico, Chesterfield and Hanover each have their own map, the Fan and Carytown search like neighbourhoods, and a firm that ranks downtown is invisible in Short Pump. The state government, the universities and a large healthcare sector keep the searches steady all year.
We build the profile and the pages for the places you serve, the service pages that win the metro-wide searches, and the reviews and citations that decide the map. The proof is in your own Search Console.
Who is searching in Richmond
State government, finance and law, two large health systems, universities and a growing food and brewing scene, spread across the city and three fast-growing counties. Law firms, clinics, dentists, accountants, HVAC and plumbing contractors, roofers and restaurants make up the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Richmond
- [service] near me
- best [service] in Richmond
- [service] [neighbourhood]
What we do for Richmond businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the United States.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Richmond
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Richmond
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the United States
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Richmond businesses
Do we need separate pages for Henrico and Chesterfield?
If you serve them, yes. Google treats the counties and their towns as separate places in the map, so a profile and a page for each one you serve wins there, and a Richmond page on its own does not.
How long until a Richmond business shows in the map?
Profile and citation work usually shows within four to eight weeks. Service pages against established firms take three to six months, and you can watch the pace in your own Search Console.
How do you work with a business in Richmond?
By video call in your hours, in accounts you own, with a monthly report built from your own Search Console and your own enquiry records.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.