SEO notes from the Passieon team
What we have learned running campaigns for clinics, trades and agencies.
Latest articles
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White label SEO company: what one does, and how to vet one before your first client
What a white label SEO company does for an agency, who actually does the work, twelve questions to ask, and how to vet one with a single paid job first.
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White label SEO programs: the four common setups, and how to compare them
White label SEO programs come in four setups. What each is, which agency it suits, ten things to compare, and the signs a program will lose you clients.
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White label local SEO services: what each one involves, and how to check it was done
The white label local SEO services agencies resell: the profile, reviews, citations, pages, links and reports. What each involves and how to check it was done.
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White label SEO reseller programs: how reselling SEO works, and the services worth reselling
How a white label SEO reseller program works: the steps, the reseller services on offer and what to check in each, setting a margin, and the red flags.
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White label SEO: a guide for agencies, from the first client to the monthly report
White label SEO for agencies, start to finish: what to resell first, account access, contracts, onboarding a client, the monthly cycle and leaving cleanly.
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SEO content template: the brief, then the page, in one file
A free SEO content template, one file per page: six decisions taken before a word is written, then the page slot by slot in the order it is built.
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SEO contract template: the six clauses that protect the client
A free SEO contract template written for the business paying: six clauses that let the work be checked, owned and left, and a line that a lawyer reads it first.
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SEO roadmap template: six months, month by month
A free SEO roadmap template that runs backwards from the enquiries the business needs by month six, with every month naming its work and the page it touches.
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Technical SEO for law firms: the faults that hide practice area pages
The technical faults that keep a law firm's practice area and attorney pages out of Google: crawl blocks, duplicate pages, rebuild redirects, speed and schema.
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The best local SEO tools, by the job each one does
Local SEO tools matched to the job: Google's free ones first, then map rank tracking, citations, reviews and audits, and what none of them can do for you.
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Ecommerce SEO strategy: the four layers, in the order that pays
An ecommerce SEO strategy in four layers, the crawl, the categories, the products and the guides, in the order that produces sales soonest, and what to measure.
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SEO for SaaS: the four kinds of page that bring sign-ups
The four kinds of page a SaaS company needs, matched to where the buyer is: how-to guides, category pages, comparison pages and the free things, and what to measure.
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White label SEO reports: what your client sees, and what they never should
How white label reporting works between partner, agency and client, the three rules that keep it honest, and the details that give the partner away.
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SEO proposal template: eight sections, and what each one has to say
A free proposal template in eight sections, from where the client is now to the next step, with what each section has to say and the mistakes that lose the work.
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SEO report template: the one page a client actually reads
A free SEO report template built around enquiries, with every number from an account the client owns, and the thirty-minute routine for filling it in.
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How long does SEO take? A timeline you can hold somebody to
What shows in weeks, what takes a season and what takes a year, what makes it faster or slower, and how to tell it is working before the rankings say so.
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Is SEO worth it? An honest answer for a small business
Three questions decide it: do people search for what you sell, could you take more work, and can you wait a season. Then how to judge it at ninety days.
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Dental SEO keywords: the searches that fill an appointment book
The searches patients actually make, in three groups, and the page each group belongs on: the emergency, the treatment and the choosing.
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What is white label SEO? How it works, what it covers and when it goes wrong
White label SEO is SEO done by one company and sold by another under its own brand. How it works step by step, what it covers and the two ways it fails.
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Local SEO for a small business: what to do first, and what to ignore
Local SEO for a small business, in the order that pays: the profile, the reviews, one page per service, the citations, and the two numbers that prove it.
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Local SEO citations: which ones matter, and how to fix the wrong ones
What a citation is, why a wrong phone number on an old directory costs you calls, the short list of listings worth keeping accurate, and how to clean up the rest.
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An ecommerce SEO audit, in the order that finds the money
How to audit an online store: indexing and crawl waste first, then the category pages, duplicates from filters, speed, and the tracking that proves sales.
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Shopify SEO: collections, product titles, tags and the apps worth installing
What moves sales on a Shopify store: collections built for the searches, product titles written for buyers, tag pages out of the index, and the apps worth having.
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How to increase traffic to your website: Effective tips
Driving traffic and attracting customers online is a major challenge, with 61% of marketers citing it as their biggest hurdle. Our comprehensive guide…
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Mastering Topical Relevance: A Guide to Boosting Your SEO with Content Strategy
Topical relevance in SEO refers to how well content focuses on a subject and covers related subtopics. Search engines now prioritize comprehensive,…
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Navigating the Google March 2024 Core and Spam Updates: Strategies for Maintaining and Boosting Your Rankings
Google’s March 2024 updates have introduced significant changes to the search landscape, emphasizing the importance of high-quality, relevant, and…
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3 Essential Steps to Discover Which Keywords Bring Visitors to Your Site
Keyword research is crucial for improving SEO and making your website more visible in Google searches. By using the right keywords, you can attract…
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5 Essential Local SEO Strategies for Healthcare Providers
Choosing the right healthcare provider is crucial for personalized care, accurate diagnoses, and effective treatment. A strong provider-patient…
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Local SEO: The Essential Services Every Small Business Needs
Effective SEO is key to growing a small business in a competitive digital market. By boosting online visibility, attracting targeted traffic, and…
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White label local SEO: a beginner’s guide for agencies
How white label local SEO works between client, agency and provider, who owns the Business Profile under Google’s rules, and the review rules to keep.
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