SEO for HVAC contractors

Heating and cooling searches come in two waves, and both are made by somebody who is uncomfortable right now. The company that is in the map pack with a number that answers gets the repair, and usually the replacement that follows a year later.

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An HVAC technician on a flat roof servicing a rooftop air conditioning unit with the panel open and a gauge manifold in hand

6,816 clicks

Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.

HVAC SEO is about being visible for the repair searches when they spike, being trusted for the installation searches that people research for weeks, and being found for the maintenance plans that keep a customer for a decade.

Searches we build for, with the place name your customers use:

ac repair near me
furnace repair [town]
hvac company [city]
air conditioning installation [town]

What stops HVAC contractors getting enquiries

Three problems we find on nearly every HVAC contractor website we audit, and what we do about each.

Repair and install on one page

An emergency repair search and a new-system search are made by different people in different moods. One page cannot serve both, so most HVAC sites rank for neither; each needs its own page and its own next step.
Seasonal pages that vanish

Cooling pages hidden in winter and heating pages hidden in summer lose their history every year. Keep both live all year and change what the home page leads with instead.
A profile with no services

The Business Profile category is set and the services list is empty, so the profile is eligible for "hvac" and not for "ac repair". Filling it is an afternoon and it moves the map.

What you get each month

A service page written or rewritten each month: repair, installation and maintenance, cooling and heating, each on its own
Google Business Profile: services listed by job, seasonal photos, hours that match reality, every review answered
Review requests at the door with a wording that names the job, so the reviews carry the searches people make
Citations on the trade and local directories, identical everywhere
Technical fixes: tappable phone number, fast pages on a phone, service and area markup, a working booking link
A monthly Search Console report of the repair and install searches you appear for, and the calls behind them

Want to do it yourself first?

We have written the whole method out, for HVAC contractors specifically, in the order it pays to do it. It is free, it is not a lead magnet, and there is nothing to fill in to read it. Most businesses get real movement from the first half of it on their own.

Local SEO for HVAC contractors

Where we do this

The method is the same everywhere; what people search for and where the results come from are not. Each market has its own page, and so do the cities where HVAC contractors search for this most.

How pricing works

What sets the size of the month is the number of services you want to own and the size of the area. Repairs in one city is a smaller month than repairs, installs and maintenance plans across a metro. We scope the work on a call and send a written quote before anything starts. The SEO services page explains what a month covers and who does it.

Results from real clients

Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.

See all eight client results

52,993clicks

Up and Running Physical Therapy

Physical therapy · 1 Mar 2023 to 14 Mar 2024

Impressions
2,238,155

CTR
2.4%

Avg. position
13.49

+139,355% clicks against the previous period of the same length.
12,285clicks

Backcountry Physical Therapy

Physical therapy · 6 Jul 2023 to 31 May 2024

Impressions
601,822

CTR
2.0%

Avg. position
19.3

+2,059% clicks against the previous period of the same length.

Questions HVAC contractors ask us

Why does our HVAC site rank in winter and vanish in summer?

Usually because the cooling pages were unpublished or buried in the off season, and Google dropped them. Keeping every service page live all year and rotating what the home page leads with keeps the history.

How long before we see calls?

Profile work shows within weeks and is where the first repair calls come from. Service pages against established competitors take three to six months, and the installation searches take longest because people research them for weeks.

Do maintenance plans need their own page?

Yes. It is a different search, made by a different person, and it is the page that keeps a customer for years rather than one job.

Can you work with our current website?

On any platform. If it cannot be edited or is too slow, the free audit says so and a rebuild is quoted separately.

Book a call with us

A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.