The profile and the map
Categories, services, hours, photographs and the service area set to the parts of London you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Ontario
A business in London, Ontario shares its name with a city of nine million, and a page that does not say Ontario plainly can lose searches it should win. Inside the city, people search by area: Byron, Masonville, Old North, Wortley Village, the south end around White Oaks. St. Thomas, Strathroy and Komoka add their own searches from outside.
Up and Running Physical Therapy, Mar 2023 to Mar 2024, from their own Search Console.
We build the profile and the pages for the parts of the city you serve, the service pages that win the city-wide searches, and the reviews that decide the map. Students turn over every September and newcomers search for every service from scratch, so a profile kept current wins year after year. The proof is in your own Search Console.
A large hospital and research sector, Western University and Fanshawe College, insurance and finance, and manufacturing along the 401. Dentists, clinics, physiotherapists, law firms, accountants, HVAC and plumbing contractors and restaurants make up most of the search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
Categories, services, hours, photographs and the service area set to the parts of London you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in Canada.
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
Google uses the searcher's location, so someone in London, Ontario mostly sees local results. The risk is your own pages: if they say London without Ontario, or carry no local detail, they do worse. Ours name the province, the neighbourhoods and the services plainly.
Profile and citation work usually shows within four to eight weeks. Service pages against established local firms take three to six months, and you can follow it in your own Search Console.
By video call in your hours, Eastern Time, in accounts you own, with a monthly report from your own Search Console.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.