County is the unit people search by
Irish searches attach a county as often as a town. A plumber in Naas is searched for as Kildare at least as often, and a site with only town pages misses the broader search entirely.
SEO services in Ireland
Irish search results are shaped by a small number of national directories and a lot of businesses who have never written a page for the thing they actually sell. A service page that names the service, the county it covers and what it costs to get started will often outrank a larger competitor whose site still has one page called Services.
We work remotely with businesses selling in English, in your own hours. Nothing here is a package: what the site needs is decided on a call and written down before any work starts.
What is different about search in Ireland
Directories occupy the first page
National directories rank for many commercial terms, which pushes real businesses below the fold. Two routes past them: the map pack, which directories cannot occupy, and pages specific enough that a directory listing cannot answer the question.
Eircode and the profile
A Google Business Profile with a correct Eircode, real opening hours and photographs added regularly is the single cheapest position in Irish local search, and most competitors leave it from the day it was created.
What the work covers
- Local SEO. Map pack, Google Business Profile, citations and location pages, so somebody searching nearby calls you rather than the next name on the list.
- Technical SEO. Crawl errors, speed, indexing, structured data and safe migrations, so the pages that win you work can be found and are not slow enough to lose the visit.
- On-page SEO. Titles, headings, internal links and page copy written around what a buyer is actually trying to do, not around a keyword.
- Content writing. Service pages and articles researched from the search results, written by people, edited for accuracy. Written to be quoted by an AI assistant as well as read by a person.
- Link building. Links earned from relevant sites through outreach and guest content. No networks, no bought placements.
- SEO audits. A full read of your site with every issue ordered by what it is costing you in lost enquiries.
- White-label SEO. The same work delivered under your agency’s name, with reports you can forward as your own.
- WordPress development. Fast, secure WordPress builds and fixes for the sites we optimize.
There is no package to pick from. What the site needs is decided on a call and written down before any work starts. The SEO services page explains what a month covers.
Individual services in Ireland
Each of these has its own page for this market, because the work and the search behaviour are both different here.
Where this usually starts in Ireland
These are the sectors where the pattern is clearest: a fixed catchment, a list of services people search for by name, and competitors who have not written a page for any of them.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions about SEO in Ireland
Do you work with Irish businesses?
We work with businesses anywhere that sells in English. The results published on this site are from other markets because those are the ones that can be verified from a Search Console report, and nothing unverified is published here.
Is the writing in Irish English?
Yes. Pages are written the way your customers write, which includes spelling, the word for the service and the way an address is given.
What is the first thing you would do?
Read the site and say what is holding it back, in writing, before quoting anything. That read is free and takes two working days.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.