SEO for veterinarians
A sick pet is searched at 9pm. Emergency vet near me, vet open now, dog vomiting what to do. The clinic that shows in the map pack with its hours right and reviews from this month gets the call.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Vet clinics that rank have a page per service and a profile with services, hours and photos kept current. Clinics that do not rely on the sign out the front.
Searches we build for, with the place name your customers use:
- vet near me
- emergency vet [city]
- dog vaccination cost [neighborhood]
- cat spay cost [city]
What stops veterinarians getting enquiries
Three problems we find on nearly every veterinarian website we audit, and what we do about each.
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Services listed, not explained
Vaccinations, spay and neuter, dental, surgery and after-hours each get their own searches. A bullet list ranks for none of them; a page with what happens and what it costs does.
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Hours wrong on Google
After-hours and holiday hours are the searches that matter most, and they are the ones most often wrong on the profile.
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One vet, no profile
Owners search a vet by name after a recommendation. Each vet needs a page on the site, and the clinic profile needs to list them.
What you get each month
- One service page each month: vaccinations, spay and neuter, dental, surgery, after-hours, puppy and kitten care
- Google Business Profile: services with prices, hours including holidays, weekly posts, reviews replied to
- Review requests set up at the desk
- Citations on pet and veterinary directories and local listings
- Technical fixes: online booking, click-to-call, speed, schema for the clinic and vets
- Monthly Search Console report by service
How pricing works
A single clinic usually fits Starter for the first quarter, then Growth for the service page program. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions veterinarians ask us
Can you list prices for vet services?
From-prices for routine services (vaccinations, spay and neuter, dental) rank well and reduce phone calls asking the price. We recommend it and the clinic decides.
We are a franchise clinic. Can you still help?
Usually yes, within the franchise rules. The profile and the local pages are generally under the clinic’s control.
How is success measured?
Search Console clicks for the service searches we agreed, bookings from the site and calls from the Google profile.
How soon will bookings change?
Profile and hours fixes show within four to eight weeks. Service pages take three to six months.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.