SEO for contractors
A renovation is searched for months before anyone calls. Kitchen renovation cost, home addition builders, bathroom renovation near me. The contractor with a page for that project, with photos, a price range and a neighborhood, gets on the shortlist.
Peak Endurance, a sports clinic, Sep 2023 to May 2024, from 482,378 impressions. Their Search Console.
Contractors who rank have project pages and a case study for each finished job. Contractors who do not have a gallery and a contact form.
Searches we build for, with the place name your customers use:
- home renovation builders [city]
- kitchen renovation cost [city]
- home addition contractor [neighborhood]
- general contractor near me
What stops contractors getting enquiries
Three problems we find on nearly every contractor website we audit, and what we do about each.
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Projects without pages
Additions, kitchens, bathrooms, decks and commercial build-outs each get their own searches. A page per project type, with your own photos, is the whole game.
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Case studies with no detail
A photo grid is not a case study. Neighborhood, brief, scope, duration and a price range make a page that ranks and that a homeowner trusts.
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License and insurance buried
Homeowners check the license before calling. It belongs on every page and in the profile, not on the About page only.
What you get each month
- One project-type page each month: additions, kitchens, bathrooms, new builds, commercial build-outs
- One case study each month written from your photos and a five-minute call
- Google Business Profile with project photos weekly and services listed
- Citations on trade and building directories, license number included
- Technical fixes: quote form, image compression, speed, schema for the business and projects
- Monthly Search Console report by project type and neighborhood
How pricing works
A single-crew builder fits Growth once the case study program starts. Larger contractors covering a metro area need Scale. We scope the package on a call and send a written quote before anything starts. The full list of work in each is on the packages page, and the affordable SEO service page explains why the price is lower than a local agency.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions contractors ask us
How much do you need from us?
Photos of finished jobs and a five-minute call about each one. Everything else, including the writing, is on our side.
Can you rank us for renovation cost searches?
Yes. A page with an honest range and what moves it ranks well and brings enquiries from people with a budget already in mind.
Do you do the website changes?
Yes, on WordPress and most other platforms. Forms, speed and case study templates are the usual first jobs.
How long until enquiries change?
Profile and citation work shows in four to eight weeks. Project pages take three to six months against established builders.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.