A page per job, written about the job
Basements, kitchens, bathrooms, additions, whole-home renovations, each with its own search and its own questions about timeline, permits and living through the work. One services page ranks for none of them.
Canada
SEO for contractors in Canada
Canadian renovation searches are specific and seasonal: "basement renovation contractor", "kitchen renovation [city]", "home addition contractor", typed in late winter by homeowners planning a spring start. The contractor whose page answers that job, in that city, gets the estimate visit.
HomeStars holds the review search in most cities and the map pack holds the local one. Neither can write a page about finishing a basement in a 1970s bungalow in your city, and that page, with your own photographs, is what a homeowner reads before choosing whom to call.
Permits, warranty and licensing are searched by nervous buyers: whether a permit is needed for the job, what Tarion covers on a new build in Ontario, whether the contractor is licensed where licensing exists. Answering those plainly wins trust that the directories cannot give.
The searches in Canada
The shapes contractors are found by in Canada. The words in brackets are whatever the searcher puts there: the town, the suburb, the matter, the treatment.
- basement renovation contractor [city]
- general contractor near me
- kitchen renovation [city]
- home addition contractor [city]
What is different in Canada
HomeStars and the map pack
HomeStars holds the organic review searches and cannot be outranked on its own ground, so the plan takes the map pack, keeps the HomeStars profile consistent with the Business Profile, and puts the reviews where a homeowner looks.
Permits and warranty answered
A page that says which jobs need a permit in your municipality, how the process works and what a warranty covers wins the homeowner who has read a horror story. Nothing is promised that the law does not provide.
What a month of work covers for contractors in Canada
- One project-type page each month: additions, kitchens, bathrooms, new builds, commercial build-outs
- One case study each month written from your photos and a five-minute call
- Google Business Profile with project photos weekly and services listed
- Citations on trade and building directories, license number included
- Technical fixes: quote form, image compression, speed, schema for the business and projects
- Monthly Search Console report by project type and neighborhood
The industry page, SEO for contractors, has the problems and the questions in full; the country page, SEO services in Canada, has the search landscape in Canada for every trade.
The search landscape in Canada
Seasonality decides the calendar
Pages for a seasonal service need to be written and indexed months before the season. Publishing a snow removal page in November is publishing it late.
Province first, city second
A page per province that a business genuinely serves, with city pages underneath only where there is real service, reads as true to both a buyer and to Google. A footer listing every city in Canada does not.
French is a separate job
Quebec search is a different campaign with different pages, written by somebody who writes French natively. We do the English side and say so plainly rather than machine-translating.
Cities in Canada with their own page
Each is written for the way that city searches and for the trades that search there most.
Working with us from Canada
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
If you would rather do the first part yourself, the Local SEO for contractors guide is the list we start from.
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
Questions contractors in Canada ask us
We are on HomeStars. Is this still worth it?
Yes. HomeStars sends the enquiry to several contractors and charges for the listing. A homeowner who finds you on the map or your own page calls you alone.
Do we need a page per city?
For the cities and neighbourhoods you genuinely work in, yes, each written about the housing stock there. A template with the city name swapped in is a doorway page and earns nothing.
How long until it works?
Profile changes show within weeks. Job pages take a season, so pages built in autumn are ranking for the late-winter planning searches.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.