The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Birmingham you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
West Midlands, England
Birmingham is the biggest regional economy in the country, and its search results are a patchwork of districts: Edgbaston, Harborne, Solihull, Sutton Coldfield and the Black Country towns each search on their own. A firm that ranks city-wide but not in its own district loses the calls that matter most.
We build the profile and the pages for the districts you serve, write the service pages that win the city-wide searches, and set up the reviews and citations that decide the map. The proof is in your own Search Console.
Professional and financial services, a large trades and construction market, healthcare, universities and one of the biggest hospitality scenes outside London. Law firms, accountants, dentists, clinics, plumbers and electricians make up most of the local search demand.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
Categories, services, hours, photographs and the service area set to the parts of Birmingham you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the UK.
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
+139,355% clicks against the previous period of the same length.
+2,059% clicks against the previous period of the same length.
+1,184% clicks against the previous period of the same length.
+1,174% clicks against the previous period of the same length.
By not fighting for the whole city at once. The districts and the towns around Birmingham each have their own map, and a profile and a page for each one you serve wins there while the city-wide terms build up behind them.
Yes. Wolverhampton, Dudley, Walsall, West Bromwich and Solihull are each their own search, and each gets its own page and profile treatment if you serve it.
A call to scope it, then monthly work in accounts you own, a video call when you want one, and a report from your own Search Console with the calls and enquiries behind the searches.
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.
Message us
Ask anything about your site or where your enquiries are going. It goes straight to a person, not a bot. Leave an email and you get a reply.