The profile and the map
Categories, services, hours, photographs and the service area set to the parts of Southampton you genuinely cover. The map pack is decided mostly here, and it is where the first calls come from.
Hampshire, England
SEO services in Southampton
Southampton searches spread along the coast, from Eastleigh and Totton to the marine businesses of the Solent, and a firm that only names the city misses most of them. The port and the cruise terminals bring a trade that searches on the day, and the university keeps a large population searching from phones all year.
We build for the places you serve, with a profile that wins the map, a page for each service and each town, and the reviews that make somebody pick you. Everything lands in accounts you own.
Who is searching in Southampton
The port and marine trades, the cruise industry, a university and hospital cluster, and a wide ring of suburbs and towns. Marine services, trades, clinics, solicitors and hospitality make up the search demand, with a strong seasonal wave from the cruise terminals.
The searches take these shapes. The words in brackets are whatever the searcher puts there: the service, the neighbourhood, the thing that has just gone wrong.
- [service] Southampton
- [service] near me
- best [service] in Southampton
- [service] [neighbourhood]
What we do for Southampton businesses
A page for each service and each area
One page per service people search for, and one per neighbourhood or town you serve, each written about that place rather than a name swapped into a template.
Reviews and citations that hold up
Review requests at the right moment, replies to every review, and your name, address and number identical on the directories that matter in the UK.
Numbers you own
Everything is built in accounts in your name. The monthly report comes from your own Search Console and your own enquiry records: the searches you appear for and the calls and bookings behind them.
Industries we serve in Southampton
Each of these has its own page, with the searches, the problems and the monthly work written for that trade or practice.
Working with us from Southampton
SEO happens in your accounts and on your website, so nobody needs to visit. We scope the work on a video call in your hours, send a written quote, and then work month by month with a call whenever you want one. The result is judged on the enquiries in your own records, never on a ranking report.
Nearby, and the rest of the UK
Results from real clients
Every number below is from the client’s own Google Search Console, for the period shown. Impressions are how often the site appeared; clicks are people who arrived. What each visit is worth is your sales process, not ours, so these are the visits we can prove rather than a conversion figure we cannot.
- 52,993clicksUp and Running Physical TherapyPhysical therapy · 1 Mar 2023 to 14 Mar 2024
- Impressions
- 2,238,155
- CTR
- 2.4%
- Avg. position
- 13.49
+139,355% clicks against the previous period of the same length.
- 12,285clicksBackcountry Physical TherapyPhysical therapy · 6 Jul 2023 to 31 May 2024
- Impressions
- 601,822
- CTR
- 2.0%
- Avg. position
- 19.3
+2,059% clicks against the previous period of the same length.
- 7,630clicksYour Place Physical TherapyPhysical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 284,589
- CTR
- 2.7%
- Avg. position
- 15.66
+1,184% clicks against the previous period of the same length.
- 6,816clicksPeak EndurancePerformance and physical therapy · 1 Sep 2023 to 31 May 2024
- Impressions
- 482,378
- CTR
- 1.4%
- Avg. position
- 16.16
+1,174% clicks against the previous period of the same length.
Questions from Southampton businesses
We serve the whole Solent area. How should the site handle that?
A page per place you genuinely serve, written about that place: Eastleigh, Fareham, Romsey and the rest. The profile's service area is set to the same list. Listing them all in a footer does nothing.
Does the cruise trade affect local search?
For hospitality, transport and marine services, yes. Those searches are made on the day by people who have just arrived, so the profile, the hours and the reviews decide them rather than the website.
How do you report?
From your own Search Console and your own enquiry records, monthly, with the searches you appear for and the calls and bookings behind them. Never a ranking report.
Book a call with us
A 30-minute call in your working hours. Tell us what you sell and where, and we will tell you what we would do first and what it involves. Prefer email? Send your website through the form and the Passieon Team will reply within two working days.